Web Marketing Tutorial
Internet Marketing, SEO

Tips for Performing Keyword Research

September 23, 2016 by · Leave a Comment 

keyword-research-tipsKeyword research is the process followed by website operators to determine search terms people will enter into search engines to find certain search results. Websites can be structured around keywords to attain good visibility in search engines for particular searches. Certain steps are recommended by keyword experts for the successful implementation of keyword research. A search engine marketing service will likely apply the same steps in performing its service.

The keywords you develop will be words and terms that relate directly to your business and that customers might use to identify and locate your business as a preferred provider of products and services. To simply maximize website traffic from search engine position, apply the same steps. These steps would be recommended by a search engine marketing firm. Website visitors seek websites focused on subjects of interest to them. Think of these as products offered by a website, just like products and services sold by merchants.

Step one is to clearly understand how your business or website is viewed by visitors. Consider topics that will be of interest to potential customers and website visitors. List the topics on paper or in a Word document and make them column headings. Fill in the columns with keywords that relate to the topics. You might have a list of eight or ten topics. You may conduct market research or talk with colleagues to construct this list.

When reviewing your list, consider head terms and long tail keywords. Generally speaking, head terms are short keywords of just one to three words. Long tail keywords consist of more than three words. Your keywords should contain a mix of both. Head terms are searched for more frequently, but long tail searches are more meaningful. Google’s free Keyword Tool is an excellent way to evaluate the effectiveness of both kinds of keywords.

Keyword planning takes time and effort, but if you give it time and effort you will wind up with a powerful list of keywords. Structure your website and website communications around your keywords. Website traffic and customer inquiries can multiply as a result of your efforts. You can do this job yourself, and if you do, you won’t need to hire any search engine marketing agency.

Sticky Web Media was founded in 2006. The Los Angeles search engine optimization company specializes in improving client’s visibility in search.

Search Engine Marketing, SEO

Top SEO Firms & Agencies

October 15, 2009 by · Leave a Comment 

Website magazine Top 20 SEO FirmsWebsite Magazine has published a list of Top 50 SEO Firms & Agencies. Website Magazine has analyzed various factors in ranking these companies, including website’s popularity (presumably via backlinks) and the site’s traffic.

At #1 is Submit Express, who has been around since 1998.  They have thousands of backlinks and rank pretty well for SEO related terms.  At #2 is Marketleap, who is not really an SEO firm, but a data provider. At #3 is Submit Edge, another search marketing firm with thousands of backlinks who has been around for a long time.  Many making it into top 10 are companies that have been in the industry for a long time, so it is natural for them to have more links and popularity.

Please keep in mind that this list is purely based on online popularity and does not necessarily mean these are the best SEO firms, but rather the most popular firms.  You should do your own due diligence when hiring an SEO firm, by checking references and their online reviews.

Below is a link to the full article:
Website Magazine Top 50 SEO Firms