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3 Tips to Writing Powerful Call-To-Actions

February 27, 2015 by · Leave a Comment 

Probably the two most important things in an email is the Subject Line and the Call-to-Action of which the latter can improve your business, in terms of profitability.

That said, here are 3 tips to writing powerful call-to-actions:

#1: Inform People What They Have To Do

The purpose of using a call-to-action is to inform people in no uncertain terms as to what you want them to do. Keep it as short as possible too. Probably the best examples of call-to-actions involve following rules of copywriting which involves using clear action verbs. Some of these examples are from Amazon’s website namely: Send me the link, Send sample now, Add to Wishlist etc.

#2: Prepare Only One Call-To-Action

In a couple of case studies, it has been found that using only one call-to-action is far more effective than using more than two of them at a time. Even if you have a number of call-to-actions to add, make sure you pick the best of them.

One more thing: you can add a number of call-to-actions that require the reader to just ONE thing but phrased differently.

#3: Test Every Call-To-Action

With almost every email service provider offering Split A/B Testing, you can use this feature to test your subject lines as well as the call-to-actions that you use from time to time.

One tip that you must keep in mind is to ensure that these call-to-actions appear even if the subscriber has their images turned off. This is because a number of email clients have turned off images by default.