Web Marketing Tutorial
Reputation Management

Reputation management: What affects how long it takes?

July 31, 2017 by · Leave a Comment 

The last few years have seen a rise in services that specialize in fixing the reputations of organizations online. The problem is that the internet has given an equal (and one could argue, an outsize) voice to everyone who has an internet connection. The question that most companies ask is: How long will it take?

It is not easy to answer how long a reputation repair campaign will take. The short answer is that it will take time. To figure out how long it will take to start seeing improvements, we need to look at the various factors that affect a campaign.

The factor with the most influence is the authority and reach of existing web properties. An organization with a limited web and social media presence will not see new pages rise in rankings overnight. Even for existing websites, it can take as long as a year to appear on page one. Outranking negative content will take time.

Time itself is another factor that will help. Google prioritises fresh content for a lot of search queries. Which also means that any negative reviews, will rank well for a time, and then start dropping in favor of new content. You can guide that new content.

Another factor is the name or brand. Negative content that targets a specific brand or name that is not a standard search phrase is more likely to drop in favor of content that is more relevant to the brand, especially from its website.

 

Reputation Management

The Downsides to a Negative Review on Yelp

May 5, 2017 by · Leave a Comment 

Did you know that every blank star on Yelp translates to real dollars and cents lost? According to Harvard’s Business Review, you may be among hundreds of business owners seeing lost revenue thanks to missing stars on Yelp. Here, we look at some of the fallout for poor reputation management.

Fewer Patrons

Fewer people want to visit a business with a negative Yelp rating. Those stars are a major turn off for casual browsers looking for something new. How many people have turned your business down for missing even one star? Yelp reviews also carry some influence on social media, and in Google, so you may be turning off more than just people who visit Yelp’s website.

Less Revenue

Fewer people buying from you means a lot less revenue, says ReputationStars.com. If you have new investments, or plans for the upcoming years, then negative Yelp reviews can be a real problem for you. Lost revenue can kill special projects and expansions.

Less revenue may also mean layoffs, and that can affect you too. If you need to lay off some personnel, and their opinion of you is negative, they may find other ways to defame you. They may spread word on sites like Glassdoor, or leave additional negative reviews posing as a customer.

Final Thoughts

Your best online reputation management strategy is to carefully read Yelp’s terms of service and to be proactive in trying to manage your online reputation. Make sure you read all the reviews on your page, even the negative ones, and see what you can learn from.

Internet Marketing, Reputation Management

Why You Should Have Your Own Wikipedia Page

January 5, 2017 by · Leave a Comment 

Summary: Wikipedia pages are one of the most valuable tools in your arsenal.

When utilized correctly, Wikipedia can bring a substantial amount of traffic and attention to your business or even yourself.

As one of the most popular websites on the Internet, the Wikipedia community has grown exponentially over the past decade and has long been used by many businesses to grow their image.

Needless to say a Wikipedia page is desirable for companies that are in need of a dedicated page where endless amounts of users can brush up on the history of the company itself.

Trust and Credibility

When it comes down to it, most businesses rely on trust and credibility. Now, a Wikipedia page alone won’t automatically establish a sense of trust, but notably speaking, it is a piece of social proof that you are making an impact on the industry. And that alone is worth it in itself.

Another reason why a Wikipedia page is so valuable is notoriety within a specific industry. It shouldn’t come as a surprise to know that most people research a company online before they do business with a company. And, if you have a dedicated page on Wikipedia, the consumer can breathe a sigh of relief knowing that you’re an actual established company.

Media Coverage

Wikipedia is a great place to distribute your media coverage. If you already have a page set up, and you win a prestigious award, you can have it added onto your Wikipedia page – barring you have physical proof that you actually received the award. By sourcing it directly, you can essentially create a new way to spread media coverage to those that are looking within your niche.

Submit Express, an established SEO company, can help create and edit your Wikipedia page as you like. Give them a call today.

Reputation Management

8 Questions to Develop a Clear (And Measurable) Content Strategy

January 28, 2015 by · Leave a Comment 

tracking ROI.

That said, here are 8 questions that can help you develop a clear (and measurable) content strategy:

#1: What are your goals?

Know what your objective is whether it involves increasing traffic, sales or audience engagement. Don’t pick more than three goals.

#2: How to measure these goals?

You can add specific numbers to each of the aforementioned goals. For example, you could push for 50 percent increase in visitors to appear on your Google Analytics report.

#3: Who are you trying to reach?

In other words, you have to define your buyer persona and then create content to attract these individuals. Take some time to understand what their problems are as well as their media habits so as to reach them.

#4: What does your audience want?

Think about keywords and write content based the long tail keywords that you can find. Not only will they improve your site’s ranking but it can increase conversions as well.

#5: How does your audience like to learn?

Do they like reading or watching videos? Do they prefer whitepapers or inspiring quotes with a picture or even simple flow charts? It’s vital to deliver content in a way that your audience prefers.

#6: What is the best way to promote your content?

In this case, you will have to decide whether you want to obtain organic exposure or use advertising. By finding out which websites or social media platforms they visit more, you are likely to know where to reach the most number of likely customers.

#7: How often are you going to publish?

While deciding to publish three times a week across a number of marketing channels, it’s still good to think of it in a way where you publish as less as possible but still reach your goals.

#8: Who is going to do all this?

It’s important understand that content marketing takes a lot of time. Passing these tasks to someone else will not do as they might not have the motivation either. Just make sure you find the right person for the job and not just one of your staff members.

Internet Marketing, Reputation Management

Reputation Management Attorneys Claim Bing Has Changed Policy on Defamatory Content

August 29, 2013 by · Leave a Comment 

SearchEngineWatch.com, an industry-leading SEO news site, on August 23 published an article written by Submit Express CEO Pierre Zarokian about the supposed change in Bing’s policy to remove defamatory content from its search index. Titled Bing No Longer Complying with Court-Ordered Defamatory Content Removals?, the article suggests a provocative claim by top reputation management attorneys – Bing is no longer complying with requests to remove defamatory content from its search engine, even if the requests have been ordered by court.  

According to the article, Zarokian has spoken with several attorneys including internet lawyer Aaron Kelly who agrees on the recent developments. According to Kelly, the search engine used to remove defamatory URLS in the past without problems. But now the search engine seems to be refusing to honor every court order he has recently sent in. It is not a surprise that a spokesperson from Bing denies the claims, stating that the search engine “complies with its legal obligations.” Has Bing really changed its policy on defamatory content? Read the entire article to find out.

Reputation Management

Why Reputation Management May Be Crucial For Restaurants

July 4, 2013 by · Leave a Comment 

By Pierre Zarokian of Reputation Stars.

Experts are starting to agree that online testimonials on Google and Yelp permit us to make knowledgeable decisions before we eat at a dining establishment. We no longer depend on health inspectors for details when fast access to fellow foodies is all we require to identify where we wish to eat. We can now quickly get on the web and choose within a couple of seconds whether we wish to eat at a specific location. It is easy to acknowledge that various other consumers are going to be truthful about their experiences, so we can rely on them.

Considering that L.A. County started to demand public posting of dining establishment marks, the playing field has certainly been exceptionally evened. A-rated dining establishments in addition to those with C’s needed to bear all to public surveillance, impacting business strategies in the food industry substantially. Reports by Stanford and the University of Maryland determined that clients honored dining establishments with 5 % additional income after the change in practice, and those who fell short to provide a healthy surrounding dropped revenues by more than 20 %. This type of instant reaction to customer demand is exactly what pressed New York City to do the very same thing in 2010. Apps like ABCEats in New York City make details immediately public.

Various other counties are beginning to publish reports online, as San Francisco has been releasing health examinations online since 2007. But government associations are currently utilizing bad testimonials to discover unhygienic conditions prior to gaining access to the establishment. This provides dining establishments less time to get ready for evaluation. While analysts are establishing algorithms to discover subtle traces of fabricated testimonials, reputation management could be required for those who have been wrongly vilified.

This article was submitted by Pierre Zarokian of Reputation stars. Reputation Stars offers reputation management services.