Web Marketing Tutorial

Effective Trade Show Displays

September 20, 2009 by · Leave a Comment 

Attending a trade show is one of the best ways to survive in a competitive market. However, there is one drawback to trade show displays: time. Companies only have a few seconds to make a strong first impression and convey their message to attract consumers.

In order to be effective, your next trade show exhibit should be dazzling, professional and unique. While there are many types of trade show displays on the market today, here’s a look at two must-have displays that will garner the attention your company deserves.

Custom vinyl banners: Take your trade show exhibit to the next level with vibrant vinyl banners. Versatile and affordable, a vinyl banner is the perfect solution to showcase your message, products or services. Vinyl banners come in different sizes and can be custom-printed to include your logo and a unique message. After the trade show, don’t forget to reuse your banners to promote a sale or special event.

Curved trade show displays: Convey your message on an eye-catching, curved trade show display. Unlike the traditional (and overused) straight display, a curved display offers just the right amount of flash without going over the top. Curved displays are available in three and four panel sizes and with the choice of no end caps, end caps, printed end caps and plain end caps. What’s more, store fixtures are easy to transport and set up. Most packages come with a frame, three printed banners and two halogen lights.