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Marketing, Web

4 Common Content Marketing Mistakes

May 26, 2014 by · Leave a Comment 

While it’s all well and good that businesses are actively working on content marketing strategies, there are a number of mistakes that are usually made.

Checking for whether or not you are committing any mistakes can go a long way in bringing more profitability to the business for obvious reasons.

That said, here are 4 common content marketing mistakes that you might be making:

#1: No Strategy

Knowing your business goals and how content marketing can get you there is probably the most important thing to think about before investing resources. But that’s not all – determining what strategies you will spend time on to achieve these goals have to be clarified before doing anything else.

#2: No use of an Editorial Calendar

Without a doubt, content marketing takes years to build a following where consumers get into the habit of reading your content and sharing it in the process too. Even the smallest content marketing plan involves a number of moving parts – be it the coordination of a marketing manager, a designer and a writer. This is why it is absolutely necessary for you to have an editorial calendar.

#3: No Keyword Research

Search engine optimization and content marketing go hand-in-hand. It is imperative that you use a keyword research tool. In other words, with the help of finding the right keywords, you will create something that people actually want. One tool you can use is Inbound Writer.

#4: Not using multiple formats and platforms

Internet users aren’t interested in just words anymore. Infographics and tweets with pictures tend to get more shares than articles that contain words. In order to get used to this, it is important that you get used to creating videos. Never hesitate to add pictures either. Also, podcasts, animated GIFs and SlideShares are popular too.


Top Reasons Why Banner Ads Work

May 23, 2014 by · Leave a Comment 

This article was written by Ted Dhanik

Banner advertising continues to be effective on major news outlets and websites, year after year. New money continues to pour into these campaigns, bidding on placement and segmentation. The reasons why banners continue to be successful can vary. For some marketers, it’s a question of paying for the most relevant possible page views. For others, it begins at the campaign selection phase. Here are some of the top reasons why banners continue to be effective.


Even though the audience is focused on the article or the video that is showing on the webpage, banner advertising continues to be effective at enticing users. This has the potential for long-term engagement between the customer and the company, keeping them apprised of sales and changes to inventory through aggressive advertising aimed at those already familiar with the brand. Retargeting is another way to boost customer engagement by showing your ads to people who have already seen them.


Display advertising, especially when purchased through a network, is often cheaper than bidding for the top spot in search marketing. It also requires a significantly smaller time investment to get good exposure. Advertisers are paying for space “above the fold” on highly popular websites. Their ads are on pages that are trafficked by thousands, and sometimes millions of eyes. That kind of exposure is significantly cheaper than advertising on a billboard, and it is easier to correlate user behavior to sales in the digital realm.


The ability to focus your marketing on a precise group of people might cost you more per click, but less over all. When you know specifics about your market, and which people are most likely to convert to a sale or lead, you can focus your ad spend on that group. There is also retargeting, which shows your ads to people who have already seen them. This increases your branding potential and allows you reach out to customers with specific offers meant to entice them to return.

Final Thoughts

Banner ads are still an important part of the web marketing landscape and the affiliate industry is likely to be worth billions in just a few years. Targeting is crucial, especially if you want exposure for your campaigns, but exposure and engagement are equally important. If you understand why banner ads work, and what advantages they bring to your campaigns, you can capitalize on this abundant source of premium traffic.

Bio: Ted Dhanik is a direct marketing professional with over 15 years of direct marketing experience. Ted Dhanik is also the co-founder of engage:BDR, a display advertising network. Ted Dhanik has helped businesses optimize their advertising through targeted promotions.

Business Services

Your Company Needs an Eastern Presence

May 14, 2014 by · Leave a Comment 

By E21 MagicMedia

We all know the globe is getting smaller thanks to globalization. That means the days of thinking local are over for any company wishing to stay in the competition. Keep in mind, too, that local here is referring to your geographical location. You need to think big and that means shifting your focus off your own continent.

Having a China event marketing agency on your team is an important route most companies have already taken. First, having a presence in China is a benefit all by itself. China is a hub for all things manufacturing. It’s also an economic power house for that reason and also because it has more people in its population than any other country on the planet.

Secondly, having an interactive marketing agency on that side of the world means there’s no point at which your business isn’t awake and functional. As the sun sets on your physical location and rises on your marketing agency in China who’s ready to take order and disseminate information. Then, when you wake up in the morning, your marketing agency is ready with all kinds of helpful reports.


Every company would do well to have a China marketing agency on their payroll. China is the most populace country in the entire world and one of the most important in terms of economics. It’s especially important for Western companies that could benefit from having another time zone on their side too.

Business Services

Businesses and postal service suited for you

May 13, 2014 by · Leave a Comment 

Written by USA2Me.com

Mail forwarding has made great advances in recent years, and with specialized services such as mail order fulfillment, one can have a USA address without actually having to set up shop there. This makes the conduct of business much easier and much more affordable. Especially when it comes to industries that deal primarily with international business involving one or more countries, a forwarding address is definitely indispensable. Get things done even when you’re a thousand miles away without having to spend so much for it. You’ll find that setting up a forwarding address is a lot easier and a lot more affordable rather than opening satellite offices in different countries and cities around the world. Time is crucial when it comes to businesses, where a delay by a few hours or even just a few minutes can turn a business deal sour or a window of opportunity closing. This is how important mail is, and as a businessman you should know its importance – this may very well spell the difference between success and failure. Sure, you might argue that mail is a thing of the past and that email is the universally accepted medium now, but you might forget that mail is just more that letters and correspondence. Parcels such as goods with varying sizes still need to be physically sent and handled. The mailing address is precisely for this type of mail, and it would be a very smart business choice to have one your self in countries where you do business.


International mail forwarding can be very easy if you get the right service from the right third party. Doing so will make forwarding efficient wherein you will be able to send and receive mail on time.