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Publishers no longer providing backlinks and traffic

April 3, 2017 by · Leave a Comment 

Article Written by :  Internet Marketing Showtime

web-marketing-tutorialThere was a time when guest posting was a great way to get backlinks to your site. Some changes by Google made that less productive. However, if the
site was big enough, there was still enough benefit to go through the hard work and toil to write amazing content for another site. Sadly, it appears that the larger publishers have begun taking steps to limit that exposure, most likely to hoard PageRank.

The first tactic that publishers use is to add the nofollow tag to articles by guest authors. This denies a backlink to the author and preserves any inbound link authority for the publishing site. Fortunately, if the page generates enough traffic, there is still a link back to the author’s site.

The second and slightly more extreme tactic is to noindex the guest post. This means that only visitors to the site will find the article, as it will not appear in search engine results. This method was adopted by the Huffington Post recently.

The third method in use is the complete removal of any attribution on the page to the author. Instead, the author gets a profile page on the site which contains a link back to his page. The only thing a visitor would see is a byline that indicates who wrote the article which links to the profile.

It looks like these changes accomplish only one thing, which is to limit link authority and traffic to the publisher’s site.

Social Media Marketing

Google: 20 percent of mobile queries are voice searches

May 9, 2016 by · Leave a Comment 

web-marketing-tutorialIn his Google I/O 2016 keynote, Google CEO Sundar Pichai announced that 20 percent of the queries to the search app and android devices are voice search. This is impressive although lower than what former CEO Eric Schmidt said in September 2010: he said “25 percent of Android searches in the US are voice searches.” The discrepancy could be due to Schmidt referring to only Android, whilst Pichai talks about Android and the Google search app.Regardless, it looks as if voice searches are growing, and not only for Google:

Search Engine Land reported a larger increase:

“In December, we reported on survey data from MindMeld that found that there has been a significant increase in voice assistant and voice search usage, with 60 percent of survey respondents saying that they had started using virtual assistants and voice search in the past 12 months. The range of virtual assistants, such as Siri, Cortana, Google Voice Search/Now, Viv, Amazon Alexa, and now, Google Home, are collectively training people to search using their voices and to become more “conversational” with search and mobile devices.”

Search is clearly migrating to mobile and voice faster than ever and it appears that Google Home is its long term bet in the market. Google also announced that it has already integrated a range of third-party transactional services into Google Home, including Uber, Pandora, OpenTable, Spotify, WhatsApp and Ticketmaster.

Social Media Marketing

Microsoft blocks Google Chrome & other browsers from Cortana

April 27, 2016 by · Leave a Comment 

web-marketing-tutorialIt looks like any browser that competes with Microsoft’s new Edge browser will no longer within the Cortana digital assistant. So the next time you use cortana, any weblink will open in Edge directly, regardless of your default browser choice.

Here is the Microsoft explanation:

“Unfortunately, as Windows 10 has grown in adoption and usage, we have seen some software programs circumvent the design of Windows 10 and redirect you to search providers that were not designed to work with Cortana. The result is a compromised experience that is less reliable and predictable.

The continuity of these types of task completion scenarios is disrupted if Cortana can’t depend on Bing as the search provider and Microsoft Edge as the browser. The only way we can confidently deliver this personalized, end-to-end search experience is through the integration of Cortana, Microsoft Edge and Bing — all designed to do more for you.”

This implies that rival browsers are changing the defaults automatically, which is not true. Most users of Chrome, Firefox etc do so by choice. Before this update, we could set the search provider but apparently this was not meant to be final.

“We have seen some programs circumvent the intended design of Windows 10 and redirect in ways that were never intended. Cortana was built and designed to use Bing and this was not designed to be something that could be swapped in or out. With this change, we are taking appropriate steps to protect the predictably and reliability of the Windows 10 and Cortana experience for our customers.”

Microsoft is right however that other digital assistants like Google Now, Siri etc do not give you an option to use different search engine providers. It looks like the battle of the digital assistants is about to heat up.

Social Media Marketing

Periscope on Twitter for iOS

February 27, 2016 by · Leave a Comment 

web-marketing-tutorialFacebook has been promoting its live video offering lately. Even going to the extent of prioritizing Live video streams in the news feed. This is clearly aimed at attractive streamers from Periscope. In response, Twitter will now show periscope streams from users you follow directly in stream.

In a post on its Medium page: “Whenever a broadcast is shared on Twitter, you tap the link to open the Periscope app. Today, we’re replacing those links with the broadcast itself, autoplaying right within the Tweet. And when you tap the video, it goes full-screen and shows Periscope comments and hearts from other viewers. You don’t need the Periscope app or even a Periscope account.”

This should increase engagement and viewership considerably. It also means that you no longer need the Periscope app to watch live streams from those in your twitter feed. These will also appear in search results:

“For broadcasters, this means you can reach the massive Twitter audience. And for everyone on Twitter, there’s now a richer experience in your home timeline, search results, and on anyone’s profile who’s shared a Periscope.”

The feature is not live at this point. It is rolling out for iOS users first: “We’re rolling out this feature on Twitter for iOS over the next few days. To everyone using Twitter for Android or on web: we haven’t forgotten about you! We plan to roll these features out on all platforms as soon as they’re ready.”

It appears that both Facebook and Twitter see a big future for Live video. Expect to see a lot more features for both soon.

Social Media Marketing

Get Traffic from Pinterest

January 26, 2016 by · Leave a Comment 

web-marketing-tutorial1

For any business website or blog, Pinterest can be an extremely good source of traffic. How good a source of traffic will depend on the niche of the website. Pinterest users tend to skew heavily towards women. To that end, anything of interest to women should be successful on Pinterest. Home, Garden, Recipes, Cooking, DIY, Decor, Design are just a few of the subjects that dominate Pinterest user feeds.

Pin Regularly

For your pins to get any traction you will need as many followers as possible. Getting followers involves pinning content that other users will find interesting. Your followers will come from people whose content you have pinned or from users searching the site. Once you get a follower, your pins will appear on their feeds. The more you pin the higher the likelihood of getting more followers. Once you have followers, you can start mixing in your own content with your regular pins. All you need is the right user to repin and you can get thousands of visitors.

Group Boards

The next step is to get on as many group boards as possible. Group boards are standard boards with multiple contributors. Getting into group boards can be hard but find as many as you can. Read the rules and then ask to be made a contributor. The admin will consider your request. Once you become a contributor to a group board, continue the practice of pinning other people’s content while mixing in your own. A ratio 3 other pins for every pin of yours is a good rule of thumb to follow.

Follow these two tips and you could generate thousands of extra visitors each month.

Social Media Marketing

3 Ways to Promote Your Event on Social Media

September 25, 2015 by · Leave a Comment 

Promoting an upcoming event with social media makes a lot of sense. This is for the simple reason that it creates awareness, visibility and community.

Here are three ways by which you can promote your event on social media:

web-marketing-tutorial 1: Create Community on LinkedIn

It’s a good idea to use LinkedIn to build a industry-specific community. While this will provide valuable insights, it will also serve as a value-added resource for your event’s attendees. Without a doubt, this social media platform is excellent for creating networking groups as most people already use the site itself for business connections and work opportunities. LinkedIn groups can also help you sell tickets.

2: Use Double-Side Referral Programs to Offer Discounts

A number of companies such as Airbnb, Dropbox and Uber tend to use double-side referral programs that connect to social media and turn customers into promoters too. In order for this to work, you have to provide ticket buyers with a trackable link so that they can share it with their email contacts and social media followers. Now if anyone from their list of contacts buy ticket, then both of them get a discount. It is probably one of the best way to incentivize the sale of tickets while getting more attendees organically.

3: Run an Industry-Specific Blog

Good content has a way of keeping past attendees interested in your event. Also, new attendees can also be found via social media channels and search engines too. So think about creating an event blog that contains tips and tricks about your industry. As a result of putting out valuable content, you should be able to attract new visitors to the event website while increasing your social media reach.

Social Media Marketing

4 Reasons Why You Should Use Google My Business

August 26, 2014 by · Leave a Comment 

It was a couple of months ago that Google Places changed its name to Google My Business. But instead of being a rebranding exercise, they’ve actually switched their focus to catering to small business by offering all of their services.

Speaking of which, here are a number of things that you can benefit from when using Google My Business:

#1: Update business information

You can update your business information for Search, Google+ and Maps all in one place. Whether it is business descriptions, operating hours or even website information, businessmen can do all this and more. With this information falling in the Google Knowledge Graph, this will make searches for your business more focused and relevant.

#2: Connect with customers directly

Using Google+, you can now connect directly with customers while sharing updates, customers and news. You can also respond to Google reviews posted by customers too.

#3: Add photos to your business

Compared to the old Google Places, there’s a lot more room on Google My Business than ever. You can put up shots of happy customers, store locations, employees, products and facilities and so on and so forth.

#4: Understand how people find businesses

One of the ways by which you can increase your profitability is by understanding how people find businesses. This can be done by looking at custom Insights and AdWords Express.

#5: Manage Information using Apps

There are two apps that can be used to manage information: the Google My Business Android app and the recently released iOS app too.

Featured, Internet Marketing, Social Media Marketing

Achieving success with Social Media Marketing

October 30, 2013 by · Leave a Comment 

Using Social Media to do online marketing is being done on a large scale. You may not even be aware of it, but your are part of the target market for someone and therefore you are being subject to some sort of Social Media Marketing every time you use a Social Network.

The trick is being subtle and using a lot of finesse. Try out these simple tips and see the results for yourself.

1. Hit the right target audience. If you don’t know who your target audience is, then your marketing efforts simply boil down to shooting in the dark. Very few products appeal to every age group. Even in that situation, your marketing efforts should be tailored to suit those age groups. For example if you sell high performance mountain bikes, your target audience is generally between 14-35 years in age. Even this can be broken down in to a 14-19, 20-35 demographic and targeted differently.

2. Add value. Communicate with this target group. Figure out their likes and dislikes of the product, what they want, what they need, etc. Then try to figure out how you can give them what they want. This is what will make you unique when you eventually start selling. In the meantime give them as much information as you can in helpful videos, articles, advice etc. Basically you have to appear as a Guru in the making.

3. Get personal. Have one to one discussions with people from the target group. While this maybe time consuming, the bond you form will help you get a sure sale when the time comes. Once they do become your customers, this bond will prompt them to promote the product for you as well.

If you need professional help, we recommend iClimber. iClimber provides social media marketing services, as well as content writing.

Social Media Marketing

The Dos and Don’ts of Social Media for Makeup Artists

October 25, 2013 by · Leave a Comment 

Guest post is submitted by Cosmix Inc., a Fort Lauderdale makeup academy.  Check out their website for more information.

Schools of makeup artistry cover many of the important elements of being a makeup artist from application techniques to marketing.  However, in today’s world, it’s crucial to use social media to promote your makeup business.  Social media is utilized by millions of people every day which means it can be used to promote and take your business to a new level.

While nearly every makeup artist school stresses the importance of word of mouth referrals, the reality is that social media might just be changing that.  Never before in history has there been such an easy way to network and reach millions of people at the click of a mouse.

Social media should be used in a very specific way in marketing.  Here are the major dos and don’ts of social media for makeup artists:

Do utilize all of the social media venues: There is such a variety of social media websites today including Facebook, Twitter, LinkedIn, Pinterest, and Instagram.  These websites can help you increase the visibility of your business, network with other makeup artists, and have regular interaction with existing and potential clients.

Don’t use your profiles for personal means: Nearly everyone today uses social media which means both potential employers and clients will look up your Facebook and other social networks.  Therefore, it’s critical maintain a professional appearance and to be conscious of the types of comments and posts that you leave.

Do show your personality: You can use everything from YouTube videos, a personal blog, and your other social media profiles to showcase your fun personality.  Show people why they would want to work with you!

Don’t privatize your profiles: Many employers look down upon private profiles.  If they can’t see your profile, they may just choose an applicant who isn’t hiding anything from the public eye.

Social Media Marketing

A Note on Digital Sharecropping

December 18, 2012 by · Leave a Comment 

By definition, digital sharecropping is “One of the fundamental economic characteristics of Web 2.0 is the distribution of production into the hands of the many and the concentration of the economic rewards into the hands of the few.”

The term derived from farming practices after the American Civil War, and not very different from feudalism, where a landholder would permit farmers to grow crops on their land and would enjoy most of the profits generated by the crops. Simply put, the landholder has all of the control and could put a farmer out of work if he wanted to.

While we’ve moved on from such times, the truth is that this practice remains prevalent. Take Facebook and Google+, for example. The more content you create for them, the more valuable they become.

Since most businesses are dependent on Facebook to thrive and have set up their business online for free, it’s important that you have to stay in the ‘good books’ of Facebook or you can find yourself out in the cold.

This is, for all practical purposes, sharecropping in its digital form. Without a doubt, there are certain disadvantages that come in taking such an approach.

Firstly, the ‘landlord’ might remain in demand forever or gone tomorrow and all those hours that you’ve put into your fledgling online business will be for nought.

Secondly, there’s every chance that you can violate the terms of service or Facebook can change the way you relate to customers. What will your business do then?

This is why it is always recommended to have a well-designed website with your own web hosting provider, an opt-in email list and a reputation that offers value who stays or goes.

In short, this is best way to build your business by buying your own land instead of renting it.