Web Marketing Tutorial
Email Marketing, Internet Marketing

Common Myths of Email Marketing Management

July 17, 2016 by · Leave a Comment 

While auto-responders can be an effective marketing tool, it should always be used with caution.

email-marketing-mythsIt isn’t a secret that email marketing is one of the most efficient ways to promote your product or service. However, there are numerous strategies that continue to plague thousands of campaigns due to misjudgement and inefficiency. As a marketer, it’s important that you understand that many tactics and methods may seem like an effective way to reach out to your consumer base. But, in reality, they are actually hurting you more than you might think.

Auto-Responders Will Take Over Your Campaign

WIth companies developing new software to help out email marketers everywhere, businesses are now utilizing auto-responders as the face of their campaigns. This can be ok if you are working with the right company. Choose an email company that you can trust will send your emails on time, notify you of any major or minor changes, and allow you to have full access to your consumer base.

Make sure that you work with a reputable email marketing company that is trusted in the industry and has proven successful results. It’s always best to stay safe when it comes to choosing an email marketing firm as your primary campaign management service.

eTargetMedia is your one-stop shop for email marketing help. If you are looking for the finest in email marketing management, visit eTargetMedia online today.

advertising, Email Marketing, Internet Marketing

Why Email Segmentation is So Effective

June 11, 2016 by · Leave a Comment 

market-segmentationSegmentation is one of the most useful strategies that marketers still fail to apply.

There are often times when email marketers will search for advice on how they can improve their open rates and click through rates when running their campaigns. Most of the time, they’ll overlook the one factor that will help increase conversions – segmentation.

Piquing the Customer’s Interest

If you aren’t aware of email segmentation, it’s basically a way of catering an individual email to a certain consumer. For instance, if you were the consumer signing up for a clothing company, you’d browse around at the type of clothing styles you’d be interested in – like jeans for example. The following emails that will be sent to you will show the newest jeans that have come out. This will entice you, as the consumer, to check through their store and possibly purchase one.

The power of segmentation can not only increase your overall conversion rate, but it will also make your marketing campaign feel less robotic. This means, your customer might appreciate the fact that you are taking the time to personalize their emails and it may even garner more interest for your business. It’s also proven that segmentation leads to higher conversion rates, which is one of the main reasons why you should include this within your marketing campaign.

The Bottom Line

Email segmentation is one of the many tactics that a marketer can implement within their campaign. It’s useful, effective, and can generate a business more leads – if done correctly. With all the competition out there, you’ll want to take advantage of every type of strategy available to you.

eTargetMedia can help you with all your marketing needs. From targeted email lists to postal lists, eTargetMedia is ready and willing to help you succeed.

Email Marketing

Overcoming Obstacles to Email Marketing Campaigns

November 25, 2015 by · Leave a Comment 

Overcoming-Obstacles-to-Email-Marketing-CampaignsWritten by eTargetMedia.


The end goal of any marketing campaign is convert potential customers into sales on the most efficient manner possible. Few marketing tactics offer a better Return on Investment – both of time and money – than email marketing. A survey from Ascend2 in 2014 showed that marketing experts have not only found that email marketing is the most effective tool to reach customers, but it’s also the easiest program to execute.


While many marketers understand the value of email marketing, they can be discouraged from starting a campaign for a variety of reasons. However, almost any obstacle can be easily overcome. Here’s a look at three common roadblocks to starting an email marketing campaign:


Not having an email list. It’s tough to justify starting an email campaign if you don’t have a list of people to receive your messages. However, you can start to build your own email marketing list by using an opt-in email list from a company such as eTarget Media. By sending to a select group of people who are interested in your field, you can get them to buy in and sign up for your email lists.


Not having HTML experience. Many people decide not to do email campaigns because they think they lack the technical sophistication to create an HTML email. The good news is that email programs allow end users to easily create an HTML email without having to know coding.


Not knowing what to write about. Not sending out an email because you don’t know what to write about is actually a good instinct – it shows that you recognize that your content needs a purpose. Think about the value proposition you are attempting to bring to customers and use this to craft a message.


eTargetMedia has more than 20 years of experience providing highly qualified opt-in email and postal lists to businesses in a variety of sectors. They also provide creative services including HTML email design.


Email Marketing, Internet Marketing, Marketing

Customizing Emails to Increase Its Effectiveness

October 28, 2015 by · Leave a Comment 

Customizing-Emails-to-Increase-Its-EffectivenessIf you want to make a customer out of someone through an email, you’re more likely to garner interest through a personable type of email. This means personalizing it in a way that will appeal to your prospects.

If you are looking for a professional service, eTargetMedia provides creative solutions that will not only drive results but also maximize the potential of your marketing campaign. Creating a campaign that motivates the customer to partake in whatever you are selling should be a goal in mind. Knowing that you have professional services that can provide a solution with little effort on your part is a useful asset.

Figure out your customers’ buyer persona. Factor in things like demographic information, job level, and goals. By doing so, you will have more insight on the type of consumer that you are dealing with which can help you form your marketing strategy.

After a type of persona is created, what you’re going to need is a landing page. This is where all of the data that you collected is going to be put to use. This is where you can alter the page to cater solely to the customer. If they decide to open your email and click on the link, then you’ve successfully caught their interest. Now you need to seal the deal by constructing a page that will give them an opportunity to purchase your service or product.

Your success is determined by the strategies applied to your campaign. By successfully marketing your service through email, you can expect there to be an increase in interested prospects.