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8 Questions to Develop a Clear (And Measurable) Content Strategy

January 28, 2015 by · Leave a Comment 

tracking ROI.

That said, here are 8 questions that can help you develop a clear (and measurable) content strategy:

#1: What are your goals?

Know what your objective is whether it involves increasing traffic, sales or audience engagement. Don’t pick more than three goals.

#2: How to measure these goals?

You can add specific numbers to each of the aforementioned goals. For example, you could push for 50 percent increase in visitors to appear on your Google Analytics report.

#3: Who are you trying to reach?

In other words, you have to define your buyer persona and then create content to attract these individuals. Take some time to understand what their problems are as well as their media habits so as to reach them.

#4: What does your audience want?

Think about keywords and write content based the long tail keywords that you can find. Not only will they improve your site’s ranking but it can increase conversions as well.

#5: How does your audience like to learn?

Do they like reading or watching videos? Do they prefer whitepapers or inspiring quotes with a picture or even simple flow charts? It’s vital to deliver content in a way that your audience prefers.

#6: What is the best way to promote your content?

In this case, you will have to decide whether you want to obtain organic exposure or use advertising. By finding out which websites or social media platforms they visit more, you are likely to know where to reach the most number of likely customers.

#7: How often are you going to publish?

While deciding to publish three times a week across a number of marketing channels, it’s still good to think of it in a way where you publish as less as possible but still reach your goals.

#8: Who is going to do all this?

It’s important understand that content marketing takes a lot of time. Passing these tasks to someone else will not do as they might not have the motivation either. Just make sure you find the right person for the job and not just one of your staff members.