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3 Companies and How They Are Getting Social Media Right

February 21, 2012 by · Leave a Comment 

Making social media to work for your business is probably the most sought after information on the web. However, there are different ways that can be used to produce an effective social media strategy and looking at companies that have been successful can give you clues as to what works and what doesn’t.

So here are three companies that have changed the way they are perceived online and have profited their business to a large extent.

#1: Ford Motor Company

As soon as you visit Ford’s website, you can see comments from customers that are pulled from their blog, The Ford Story. This obviously makes a good impression on first-time visitors to their site as well. They not only ask for customers to share their stories about Ford but also provide ideas that will make their product better. Interestingly, they use Flickr to post some of their latest photos to attract new customers and visitors to their site.

#2: Zappos

This company sells clothing, shoes and other accessories and is known for building real relationships with their fans on Facebook as well as their customers. It’s evident that they wish to treat their customers as equals by their tagline which says “Let’s be in a Like-Like relationship”.

Another strategy worth mentioning is that they ask for a customer to “Like” their page and then also invite them to join their mailing list as well. They also have a “Fan of the Week” contest with pictures while also giving the customer the ability to review their products as well.

#3: Cranium

This board game makes use of social media by adding some of the content of the game on its Facebook page. Fun activities in order engage their fans by the use of videos, factoids which ask their audience to guess which song or fact. Quizzes are also a part of their social media strategy.

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The Hunt for Office Space in Los Angeles

February 20, 2012 by · Leave a Comment 

Article submitted by www.pbcenters.com

Los Angeles is a very large place with lots of people and lots of businesses. While these metropolitan qualities serve as a huge draw to people opening a new business or expanding an existing business to a new area, they can also cause problems to the same people when they are looking for a new office space in Los Angeles where they can set up shop for their business. There are lots of existing companies in Los Angeles, making finding available office space difficult. When one finds a decent space, the cost of renting or buying it can be so expensive that it is too much for the company to reasonably afford.


Because finding appropriate space in Los Angeles for one’s companies can be a very challenging and sometimes daunting task, some employers and organizations look outside the city itself in order to find a more decent space at a lower cost.  Office space in Irvine is popular for this reason.


Los Angeles and the surrounding area isn’t the only good place in which to open or expand a business, however. Lots of people have done the same thing in Dallas, Texas. Among other things, Dallas has decent rent prices for good sizes spaces, and there are lots of executive suites in Dallas also available that makes great offices. Dallas is a large city with plenty of people that would make good customers for a new or expanded business and the fact that it is situated in the middle of the country makes it a good option for a company interested in entering markets throughout the country.