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Internet Marketing

3 Ways to assess whether an Internet Marketing Company is Right for your Business

May 25, 2012 by · Leave a Comment 

targetAlmost every company these days knows that one way to bring more business into the organization is possible by increasing their ‘internet presence’. So, the next obvious step is to either hire an SEO consultant or an internet marketing consultant for this.

But how does one know whether the company is able to ‘deliver the goods’?

Simply, really – it’s a good idea to check whether or not they’re doing a good job with their own company’s internet marketing strategies or not.

So here are some factors that will tell you whether or not they’ve been successful so far or not:

#1: Google PageRank

Most SEO companies will promise you that they will help improve your performance in terms of SERP. In this case, check their Google PageRank and if they have a score of 5 and above, they usually know what they’re talking about.

#2: Technical Competence

The field of SEO requires adequate technical experience and expertise. If you think that it’s just about creating great content, then you’re most likely mistaken. In fact, another key aspect to establishing a powerful presence on the Web is to ensure that your business platform is optimized correctly. Some of the features that count: ALT & TITLE tags on all images, social sharing, WWW Resolve, Keyword & Description METAtags, Analytics, Dublin Core creator and publisher, Canonical URLs

#3: High WooRank Score

If you visit the website, WooRank, and enter the website URL of the internet marketing company you intend to hire, and if you get a score that’s higher 65 and above, they’re probably putting their ‘money where their mouth’ is.


Social Media Marketing

Popular Social Media Event in New York, June 5-7, 2012

May 22, 2012 by · Leave a Comment 

Bloggers, online content creators, and forward-thinking brands listen up! BlogWorld and New Media Expo 2012, the first and only conference focused on blogging and new media, is scheduled to take place at the Jacob Javits Convention Center in New York City, June 5-7, 2012.

This three-day event features informative conference sessions and many keynote speakers. It also offers a Social Media Business Summit, tradeshow and networking mixers. Content creators and online publishing services can learn all about the latest strategies for content creation, monetization, and distribution, while businesses can learn how to use social media to boost revenues and better serve their clientele. Registration is now open, and you can receive a 10 percent discount on your tickets by entering the discount code: SXVIP10.