Web Marketing Tutorial
Internet Marketing, SEO

Tips for Performing Keyword Research

September 23, 2016 by · Leave a Comment 

keyword-research-tipsKeyword research is the process followed by website operators to determine search terms people will enter into search engines to find certain search results. Websites can be structured around keywords to attain good visibility in search engines for particular searches. Certain steps are recommended by keyword experts for the successful implementation of keyword research. A search engine marketing service will likely apply the same steps in performing its service.

The keywords you develop will be words and terms that relate directly to your business and that customers might use to identify and locate your business as a preferred provider of products and services. To simply maximize website traffic from search engine position, apply the same steps. These steps would be recommended by a search engine marketing firm. Website visitors seek websites focused on subjects of interest to them. Think of these as products offered by a website, just like products and services sold by merchants.

Step one is to clearly understand how your business or website is viewed by visitors. Consider topics that will be of interest to potential customers and website visitors. List the topics on paper or in a Word document and make them column headings. Fill in the columns with keywords that relate to the topics. You might have a list of eight or ten topics. You may conduct market research or talk with colleagues to construct this list.

When reviewing your list, consider head terms and long tail keywords. Generally speaking, head terms are short keywords of just one to three words. Long tail keywords consist of more than three words. Your keywords should contain a mix of both. Head terms are searched for more frequently, but long tail searches are more meaningful. Google’s free Keyword Tool is an excellent way to evaluate the effectiveness of both kinds of keywords.

Keyword planning takes time and effort, but if you give it time and effort you will wind up with a powerful list of keywords. Structure your website and website communications around your keywords. Website traffic and customer inquiries can multiply as a result of your efforts. You can do this job yourself, and if you do, you won’t need to hire any search engine marketing agency.

Sticky Web Media was founded in 2006. The Los Angeles search engine optimization company specializes in improving client’s visibility in search.

Internet Marketing

How to optimize your e-commerce product pages

September 18, 2016 by · Leave a Comment 

web-marketing-tutorialA lot of e-commerce sites have to treat their product pages as landing pages due to visitors coming to them directly from search engines. Most searches are now very specific and this usually means that the results page contains direct product page links. However, to get those pages ranked, optimizing them is crucial. Here are a few ways to go about doing that:

Master category

The first step is to set a single master category for all products. The reason for one master category is to prevent whatever CMS in use to generate several categories based page links for the same page. This is to avoid duplicate content and the same page under multiple categories.

Single product, multiple options

Another common issue that causes duplicate content is when a single product’s multiple options cause several hundred product page options to be created. Take a single item of clothing, there can be multiple sizes, colors, and designs. The best way to remedy this is to use an e-commerce shopping cart platform that has a single URL for a product with multiple options.

Allow comments

Allowing comments and other user generated content will keep the page fresh, meaning Google will be back to index it more often and it could also result in a ranking boost. In terms of user-generated content, you can allow users to comment, provide stories or testimonials and ratings. All of these will tell Google that it is an active page.