Internet Marketing, SEO
Tips for Performing Keyword Research
September 23, 2016 by admin · Leave a Comment
Keyword research is the process followed by website operators to determine search terms people will enter into search engines to find certain search results. Websites can be structured around keywords to attain good visibility in search engines for particular searches. Certain steps are recommended by keyword experts for the successful implementation of keyword research. A search engine marketing service will likely apply the same steps in performing its service.
The keywords you develop will be words and terms that relate directly to your business and that customers might use to identify and locate your business as a preferred provider of products and services. To simply maximize website traffic from search engine position, apply the same steps. These steps would be recommended by a search engine marketing firm. Website visitors seek websites focused on subjects of interest to them. Think of these as products offered by a website, just like products and services sold by merchants.
Step one is to clearly understand how your business or website is viewed by visitors. Consider topics that will be of interest to potential customers and website visitors. List the topics on paper or in a Word document and make them column headings. Fill in the columns with keywords that relate to the topics. You might have a list of eight or ten topics. You may conduct market research or talk with colleagues to construct this list.
When reviewing your list, consider head terms and long tail keywords. Generally speaking, head terms are short keywords of just one to three words. Long tail keywords consist of more than three words. Your keywords should contain a mix of both. Head terms are searched for more frequently, but long tail searches are more meaningful. Google’s free Keyword Tool is an excellent way to evaluate the effectiveness of both kinds of keywords.
Keyword planning takes time and effort, but if you give it time and effort you will wind up with a powerful list of keywords. Structure your website and website communications around your keywords. Website traffic and customer inquiries can multiply as a result of your efforts. You can do this job yourself, and if you do, you won’t need to hire any search engine marketing agency.
Sticky Web Media was founded in 2006. The Los Angeles search engine optimization company specializes in improving client’s visibility in search.