Web Marketing Tutorial
Internet Marketing

3 Tips to Online Marketing Work For You

November 28, 2015 by · Leave a Comment 

More and more people are switching from an employee mindset to an entrepreneurial one.

Of course, there are a number of benefits attached with taking such a daring step. Yet it’s not at all easy when you are looking to be successful.

The key to getting there has a lot to do with expansion and making a profit. This happens only by successful marketing – online marketing, in particular.

Here are 3 tips to make online marketing work for your business:

1: Create a strategy using on-demand information

In order to create a successful marketing plan, you need to gather insights first. Businesses can gather information using Google Analytics. For example, if you make hundred sales in a day, this tool can tell you that 50 sales came from Facebook while 30 came from blogs and the rest from online publications. By this way, you’ll also know that you should focus on Facebook rather the other distribution channels.

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2: Prepare unique, relevant and timely content

When you consider these three aspects together, your content becomes far more effective than otherwise.

While relevance will offer value, uniqueness will produce a wealth of information that becomes an authoritative source. Timely content will build your presence as they follow trends.

3: Use a number of distribution channels with your brand

There’s so much more to marketing than just Facebook. Yes, there is Instagram, Twitter and LinkedIn but there blogs, online publications, content-aggregator sites as well as mobile and visual-centric platforms.

With so many to choose from, pick channels that suit your business most.

Email Marketing

Overcoming Obstacles to Email Marketing Campaigns

November 25, 2015 by · Leave a Comment 

Overcoming-Obstacles-to-Email-Marketing-CampaignsWritten by eTargetMedia.


The end goal of any marketing campaign is convert potential customers into sales on the most efficient manner possible. Few marketing tactics offer a better Return on Investment – both of time and money – than email marketing. A survey from Ascend2 in 2014 showed that marketing experts have not only found that email marketing is the most effective tool to reach customers, but it’s also the easiest program to execute.


While many marketers understand the value of email marketing, they can be discouraged from starting a campaign for a variety of reasons. However, almost any obstacle can be easily overcome. Here’s a look at three common roadblocks to starting an email marketing campaign:


Not having an email list. It’s tough to justify starting an email campaign if you don’t have a list of people to receive your messages. However, you can start to build your own email marketing list by using an opt-in email list from a company such as eTarget Media. By sending to a select group of people who are interested in your field, you can get them to buy in and sign up for your email lists.


Not having HTML experience. Many people decide not to do email campaigns because they think they lack the technical sophistication to create an HTML email. The good news is that email programs allow end users to easily create an HTML email without having to know coding.


Not knowing what to write about. Not sending out an email because you don’t know what to write about is actually a good instinct – it shows that you recognize that your content needs a purpose. Think about the value proposition you are attempting to bring to customers and use this to craft a message.


eTargetMedia has more than 20 years of experience providing highly qualified opt-in email and postal lists to businesses in a variety of sectors. They also provide creative services including HTML email design.