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How to Manage Your Online Reputation

November 17, 2011 by · Leave a Comment 

Building a good reputation is one of the most important ingredients of a successful business. While the Internet can be used by companies to promote and grow their business, it can also be used by consumers to spread negative or unflattering information.

For example, the website Ripoffreport.com allows consumers to publish complaints about any company or business. Once a negative review is posted online, whether on Ripoffreport.com, a blog, in a status update or on a local review site such as Yelp, it is available for everyone to see. For most business owners, this is a scary possibility and one that can potentially ruin their business.

Unfortunately, the Internet is not forgiving when it comes to negative business reviews. It is nearly impossible to remove negative content from the web. However, there is good news: online reputation management. As part of an effective Internet marketing campaign, online reputation management has the power to combat negative content on the web while promoting your business in the best channels.

So, how does a business manage its online reputation when most consumers are professional critics?

Online reputation campaigns are typically developed by professional Internet marketing firms, teams with the tools and experience to monitor online conversation and engage with your customers. Submit Express, for example, uses a combination of SEO techniques and social media marketing strategies to reach this goal, including link building, reputation monitoring services, and negative review repair services. While these methods may not remove the offending reviews or pages, they can move such content down in search engine rankings where they will be buried.

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3 Social Media Tips for Small Businesses

November 17, 2011 by · Leave a Comment 

Can social media work its magic, and bring in more profits? Can both large and small businesses benefit from the reach that it offers? Or is it just a fad or a hype that will pass with time?

These are questions that employers normally ask themselves as social media continues to take center stage but rarely ever follow through with. In fact, some small businesses don’t tend to take this powerful medium so seriously.

However, experts are of the opinion that small businesses should invest time and money in social media.

But where does one start? So here are 3 tips that can help you build your business through social media.

Tip #1: It’s about the Customer

One of the oldest strategies offered in marketing is to be able to think like your customers do. If your customers are online, then it’s time to ask them which sites and how you could provide value by making your company’s presence felt over the Web. Just remember that no matter what you do – it’s about what the customer needs.

Tip #2: Take tips from Experts

There are several companies out there that are running excellent social media campaigns. There’s no need to reinvent the wheel but to watch for what they’re doing and which seem effective. Using these strategies might help you get the success you need while remembering that the focus should be on the customer.

Tip #3: Follower Counts is not what defines success

Some services can help you get a large number of followers in no time. However, this factor alone does not guarantee the fact that your followers will engage with you. So you should understand that “organic growth” involving a community does not happen overnight.