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Two common mistakes to avoid when pursuing customer success

January 30, 2017 by · Leave a Comment 

Article written by :  The Great American Small Business Challenge

Customer success is often confused with customer service. In fact, it is a separate process designed to increase the value of the customers we serve by making them more successful with our products. This aligns with the business goals of the customer while it enhances the revenue of the organization. Here are two common mistakes organizations make when pursuing customer success:

Customer success is not a function of customer service

Customer service should be a key objective of any professional organization. What many do not understand is that the skills required to create and maintain customer success are different from customer service. Often organizations assign customer success as a performance indicator for the customer service department. Customer success is a proactive task while customer service is a reactive one.

Customer satisfaction and customer success are not the same things

Another point of confusion because people mistakenly use the terms interchangeably. When in reality there are times when there is high customer satisfaction but low success. This is not what an organization should strive for. The opposite is more important. With low levels of customer satisfaction and high customer success, the customer is more successful and is unlikely to consider a change of vendor.

Customer success is not easy to achieve. However, when proactive engagement results in high levels of customer service, revenue growth is guaranteed. Both due to higher customer retention along with better referrals.

Internet Marketing, Reputation Management

Why You Should Have Your Own Wikipedia Page

January 5, 2017 by · Leave a Comment 

Summary: Wikipedia pages are one of the most valuable tools in your arsenal.

When utilized correctly, Wikipedia can bring a substantial amount of traffic and attention to your business or even yourself.

As one of the most popular websites on the Internet, the Wikipedia community has grown exponentially over the past decade and has long been used by many businesses to grow their image.

Needless to say a Wikipedia page is desirable for companies that are in need of a dedicated page where endless amounts of users can brush up on the history of the company itself.

Trust and Credibility

When it comes down to it, most businesses rely on trust and credibility. Now, a Wikipedia page alone won’t automatically establish a sense of trust, but notably speaking, it is a piece of social proof that you are making an impact on the industry. And that alone is worth it in itself.

Another reason why a Wikipedia page is so valuable is notoriety within a specific industry. It shouldn’t come as a surprise to know that most people research a company online before they do business with a company. And, if you have a dedicated page on Wikipedia, the consumer can breathe a sigh of relief knowing that you’re an actual established company.

Media Coverage

Wikipedia is a great place to distribute your media coverage. If you already have a page set up, and you win a prestigious award, you can have it added onto your Wikipedia page – barring you have physical proof that you actually received the award. By sourcing it directly, you can essentially create a new way to spread media coverage to those that are looking within your niche.

Submit Express, an established SEO company, can help create and edit your Wikipedia page as you like. Give them a call today.