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How to Maintain a High Employee Retention Rate

December 29, 2015 by · Leave a Comment 

puzzle

Employee retention has long been a debated subject due to the variety of strategies that are being used right now. Some methods work effectively while others only create a snowball effect, eventually leading to a high employee turnover rate.

Richard Davis, Chief Financial Officer of Rogers & Cowan, believes that employee retention turns talent into performance. If the right people are in the right positions, your company’s output will be more effective as well as efficient.

New Hire Orientation

Many businesses skip over developing a new hire orientation program. Some companies don’t have the resources, and some just believe that it isn’t a necessary expenditure. As a matter of fact, these programs actually boost employee retention in the long run.

New hire orientation programs can be split into two separate programs: onboarding, and mentorship. New hire orientation shouldn’t be a single event but instead be an entire process that helps new hires become acclimated to your work environment. Mentorship programs should also be implemented, which will guide your new hires to successfully becoming an integral member of your workplace.

Listen to Your Employees

Successful employee retention works hand-in-hand with a healthy work environment. One that comes to work happy and motivated will translate into their direct output. Essentially, a happy worker will be more inclined to stay with your company.

In order to establish a successful team, it’s important that you provide them with all the tools that they need to succeed – both physically and mentally. Believe in them, advise them, and help them grow both as an individual and as a teammate.

Internet Marketing

Ways to Market Online

December 28, 2015 by · Leave a Comment 

webmarkitingtutorialAs a marketing medium, the internet is a marketers dream. There are so many more ways to reach potential customers than ever. Each of these avenues also allow a level of targeting that have never been possible before. Take Facebook for example. You can now target users by age, location and interests. Here are some of the best places to advertise on the web:

Facebook

With Facebook you can reach customers by building a page and/or advertising ads. The targeting is fantastic. A billion plus users means the whole world is your market.

Google

AdSense is still the largest online ad network. While the targeting is not as good as Facebook it still is still one of the best. Advertising on AdSense covers everything from Google Search, Gmail to Youtube and Android.

Instagram

While you can directly advertise on Instagram, a more popular method of advertising is to approach the individual users themselves. Find users who use products similar to yours and approach them for direct placement adverts.

Youtube

AdSense already covers advertising on Youtube itself, however just like Instagram direct placement is a very good option. Some users have subscribers in the millions and be approached for direct placement.

Twitch

Much like the above direct placement, in Twitch streams, you can either get banner ads on screen or ask the streamer to promote the use of your products directly. An example would be the streamer wearing clothing as a placement or drinking a specific soda.

In addition to the above, there are more and more such mediums that are launching advertising platforms. Snapchat, Vine, Periscope etc are some of the few that could be  contenders in the near future.