Web Marketing Tutorial
Internet Marketing

How to optimize your e-commerce product pages

September 18, 2016 by · Leave a Comment 

web-marketing-tutorialA lot of e-commerce sites have to treat their product pages as landing pages due to visitors coming to them directly from search engines. Most searches are now very specific and this usually means that the results page contains direct product page links. However, to get those pages ranked, optimizing them is crucial. Here are a few ways to go about doing that:

Master category

The first step is to set a single master category for all products. The reason for one master category is to prevent whatever CMS in use to generate several categories based page links for the same page. This is to avoid duplicate content and the same page under multiple categories.

Single product, multiple options

Another common issue that causes duplicate content is when a single product’s multiple options cause several hundred product page options to be created. Take a single item of clothing, there can be multiple sizes, colors, and designs. The best way to remedy this is to use an e-commerce shopping cart platform that has a single URL for a product with multiple options.

Allow comments

Allowing comments and other user generated content will keep the page fresh, meaning Google will be back to index it more often and it could also result in a ranking boost. In terms of user-generated content, you can allow users to comment, provide stories or testimonials and ratings. All of these will tell Google that it is an active page.


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