Internet Marketing

3 Ways to assess whether an Internet Marketing Company is Right for your Business

Almost every company these days knows that one way to bring more business into the organization is possible by increasing their ‘internet presence’. So, the next obvious step is to either hire an SEO consultant or an internet marketing consultant for this.

But how does one know whether the company is able to ‘deliver the goods’?

Simply, really – it’s a good idea to check whether or not they’re doing a good job with their own company’s internet marketing strategies or not.

So here are some factors that will tell you whether or not they’ve been successful so far or not:

#1: Google PageRank

Most SEO companies will promise you that they will help improve your performance in terms of SERP. In this case, check their Google PageRank and if they have a score of 5 and above, they usually know what they’re talking about.

#2: Technical Competence

The field of SEO requires adequate technical experience and expertise. If you think that it’s just about creating great content, then you’re most likely mistaken. In fact, another key aspect to establishing a powerful presence on the Web is to ensure that your business platform is optimized correctly. Some of the features that count: ALT & TITLE tags on all images, social sharing, WWW Resolve, Keyword & Description METAtags, Analytics, Dublin Core creator and publisher, Canonical URLs

#3: High WooRank Score

If you visit the website, WooRank, and enter the website URL of the internet marketing company you intend to hire, and if you get a score that’s higher 65 and above, they’re probably putting their ‘money where their mouth’ is.