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Three Powerful Ways to Segment Email Lists

Written by eTargetMedia.

Segmenting your email lists is one of the most powerful ways to make sure that you are matching your messages to your customers’ interests. Groups of people can be interested in your product or service but react differently to particular marketing messaging. Knowing more about who is receiving your email marketing can help you to plan messages that are specifically targeted to your audience.

eTargetMedia gives you countless ways to target your email marketing through our highly segmented email lists. Here are three of the best segmentations you can use to target the right customer base for your messages:

Geography: If you are a brick and mortar store, you need to make sure that you are sending out messages to people in areas where you have stores. You also want to make sure you aren’t marketing to people who don’t need your services (such as selling snowplows in Florida).

Age: The age range of consumers on the Internet can vary greatly, which also plays a role in their interests. There’s a good chance that you’ll know if your product is targeted toward a younger or older audience. Segmenting can help you remove people who are in the wrong age group or make sure they get a different message.

Industry: The ability to customize your mailing to reflect the needs of your audience is critical to grabbing their attention. One way to do this is by sending out messages segmented to different industries. If you sell office supplies, your pitch to a restaurant might be very different than to a medical office.

eTargetMedia are experts at postal and email marketing. They provide high quality lists that can help clients reach the right audience. They also provide a range of creative services.