Web Marketing Tutorial
video-production

Use Videos to Take Your Business to the Next Level

December 22, 2010 by · Leave a Comment 

Want to add some flair to your online presence?  The right videos can increase your web traffic, add to your credibility, and boost your profits.  But to fully take advantage of web videos, you need impeccable production.  Any ol’ video isn’t going to cut it!

To create a video that makes your business stand out, you need to keep 3 things in mind – video production, audio production, and music production.

– In order to have a successful video, your video production qualities have to be top-notch.  You can’t just grab a camcorder and start shooting.  You need professional video quality, with a crystal clear picture.  Otherwise, people will simply assume you’re an amateur who doesn’t deserve respect.

And, good video production includes the people that are actually in your video.  You need someone credible, who has good camera presence.  A spokesperson that uses a bunch of “ummms” and “ahhhs” isn’t going to cut it!

–  The right audio production is also essential.  No one will bother to listen to your static or “hollow” sound.  If people don’t stick around to listen, your video is a waste of time.

– And, don’t overlook music production.  Music adds a sense of professionalism.  After all, don’t you remember products based on their jingles?  You can do the same!

Once you have the right videos, you can post them right on your site.  Or, you can publish them on YouTube as part of your SEO strategy.  After all, YouTube is the third most popular website in the entire world, so why not take advantage of its traffic and take some for yourself?

If you’re looking for a top-notch video production company, we highly recommend looking at Studio Center.