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Reputation Management

The Downsides to a Negative Review on Yelp

May 5, 2017 by · Leave a Comment 

Did you know that every blank star on Yelp translates to real dollars and cents lost? According to Harvard’s Business Review, you may be among hundreds of business owners seeing lost revenue thanks to missing stars on Yelp. Here, we look at some of the fallout for poor reputation management.

Fewer Patrons

Fewer people want to visit a business with a negative Yelp rating. Those stars are a major turn off for casual browsers looking for something new. How many people have turned your business down for missing even one star? Yelp reviews also carry some influence on social media, and in Google, so you may be turning off more than just people who visit Yelp’s website.

Less Revenue

Fewer people buying from you means a lot less revenue, says ReputationStars.com. If you have new investments, or plans for the upcoming years, then negative Yelp reviews can be a real problem for you. Lost revenue can kill special projects and expansions.

Less revenue may also mean layoffs, and that can affect you too. If you need to lay off some personnel, and their opinion of you is negative, they may find other ways to defame you. They may spread word on sites like Glassdoor, or leave additional negative reviews posing as a customer.

Final Thoughts

Your best online reputation management strategy is to carefully read Yelp’s terms of service and to be proactive in trying to manage your online reputation. Make sure you read all the reviews on your page, even the negative ones, and see what you can learn from.

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