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4 Types of Popular Social Media Content

Publishing content over the web, especially on social media sites, can prove to be very profitable for your business. The more number of likes, shares, +1s or tweets your published content can get, the greater your reach will be along with the traffic to your website, search engine optimization and lead generation.

Seeing how important this aspect is, here are 4 popular types of quality social media content:

#1: Newsjacked Content

A combination of the latest industry news combined with your thoughts tends to do well, and for obvious reasons too. What you need to make sure is that you pick up on this content as soon as possible so as to benefit from its current popularity to get a large number of views and generate leads as a result.

#2: Statistical Content

People crave statistical content in the form of numbers and facts. Not only will statistics make your content credible but it will also make it all that more authoritative and relevant. However, just providing lists of statistics will not do. Add context and your own unique insights to these statistics to craft a wonderful story.

#3: Infographics

With infographics being colorful and just as informative about events, processes and information, it is fast becoming one of the most popular ways to create compelling content. In fact, it is one of the most common types of  content created specifically for social media sites namely Pinterest.

#4: Visual Content

Visual content is probably very popular considering how much easier it is watch a video as opposed to reading text. The best part is that it entertains as well as informs us as well making it easy to digest as well. This is why even compelling presentations such as SlideShare presentations are an excellent way to present information about your company.