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Link building tactics

There are so many link building tactics out there that when looking around there is a possibility that a few easy ones can be missed. Most of them can be classified as passing low to moderate levels of link authority. However, even with low authority, getting enough links can and will make a difference to your rankings. The best method will be to attempt all of the tactics listed below and maintain... [Read more]

How to get the most out of Google’s new Sitelinks

AdWords ads are changing all the time. There have been a few changes in the last few months alone. The latest change is to Sitelinks and callouts. Sitelinks have become a swipeable carousel, while callouts and structured snippets now appear in the same area of the ad as the description text. The only exception to the change are the ads above the search results. What does this mean for the advertiser?... [Read more]

Google removes View Image from image search

Search for an image on Google Images and you will see one big change: There is no “View Image” button under any image you select. Also, you will no longer have an option to do a reverse image search. The change went somewhat under the radar, with a tweet from Google: “Today we’re launching some changes on Google Images to help connect users and useful websites. This will include removing the... [Read more]

Test ranking potential with an AMP test

Google makes it very clear that AMP does not help to rank in any way. However, a lot of technology that Google encourages does end up as a ranking signal. Eventually, even in the near-future, AMP could become a ranking factor. Even now, AMP pages will load a lot faster on mobiles, and with page speed becoming a ranking factor for the mobile-first index, you will might see an improvement immediately.... [Read more]

How to improve the client-agency relationship in SEO

In this article we look how we can improve the client-agency relationship in the SEO industry from both perspectives: Client The first thing any client needs to understand is that you need to work with your agency to establish your methods and goals. Often, from the perspective of the agency, client goals are usually vague and result in complications. You have a problem, and you hired the agency to... [Read more]

Common mindset mistakes in SEO

Anyone who works in SEO will tell you that there are no guarantees with even the most intricately planned SEO campaigns. There are so many variables in SEO, like changes to the search algorithm, competitor behavior, and changes in the market, that it is always best to keeps expectations low. However, another reason for avoiding short-term expectations is the time it takes to change their mindset when... [Read more]

How to Find a Good Web Design Company

If you want to know how to find affordable Web design in Glendale, Ca, or anywhere in the United States, then you have to know a bit about what makes Web designers good. These tips will help you evaluate good Web design companies, so you can find someone reputable to work with. Ask Friends and Colleagues One way to find a good Web design company is to query your friends and your colleagues. If you... [Read more]

Guide to Bing ad management for beginners

When it comes to advertising online and getting your ads in front of as many people as possible, you should not ignore any ad platform. For example, Google and Facebook dominate the online ad market by a wide margin. However, Bing has a steady 7% share of the global search engine market, and that is too much traffic, and potential sales to ignore. Here is how you get started running ads on the Bing... [Read more]

Measuring the authority of web pages

What we know for sure is that there is no single authority metric that Google uses when ranking pages.  From comments and other disclosures by Google staff, we know that there are several currently undisclosed metrics that form the level of authority of a page. Here is what we know: Google says that the authority of content is calculated on a page-by-page basis. This means that there is no single... [Read more]

The Downsides to a Negative Review on Yelp

Did you know that every blank star on Yelp translates to real dollars and cents lost? According to Harvard’s Business Review, you may be among hundreds of business owners seeing lost revenue thanks to missing stars on Yelp. Here, we look at some of the fallout for poor reputation management. Fewer Patrons Fewer people want to visit a business with a negative Yelp rating. Those stars are a major... [Read more]

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