advertising, Email Marketing, Internet Marketing
Why Email Segmentation is So Effective
June 11, 2016 by admin · Leave a Comment
Segmentation is one of the most useful strategies that marketers still fail to apply.
There are often times when email marketers will search for advice on how they can improve their open rates and click through rates when running their campaigns. Most of the time, they’ll overlook the one factor that will help increase conversions – segmentation.
Piquing the Customer’s Interest
If you aren’t aware of email segmentation, it’s basically a way of catering an individual email to a certain consumer. For instance, if you were the consumer signing up for a clothing company, you’d browse around at the type of clothing styles you’d be interested in – like jeans for example. The following emails that will be sent to you will show the newest jeans that have come out. This will entice you, as the consumer, to check through their store and possibly purchase one.
The power of segmentation can not only increase your overall conversion rate, but it will also make your marketing campaign feel less robotic. This means, your customer might appreciate the fact that you are taking the time to personalize their emails and it may even garner more interest for your business. It’s also proven that segmentation leads to higher conversion rates, which is one of the main reasons why you should include this within your marketing campaign.
The Bottom Line
Email segmentation is one of the many tactics that a marketer can implement within their campaign. It’s useful, effective, and can generate a business more leads – if done correctly. With all the competition out there, you’ll want to take advantage of every type of strategy available to you.
eTargetMedia can help you with all your marketing needs. From targeted email lists to postal lists, eTargetMedia is ready and willing to help you succeed.