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Why Does Yelp Filter Some Reviews?

October 22, 2012 by · Leave a Comment 

This blog was submitted by: http://yelpmediation.com/.

Encouraging your customers to post positive reviews about your business on Yelp takes a lot of time and effort. So it can be extremely disheartening when your reviews get filtered by this popular social networking review site. Whether you’re having problems posting positive reviews or are constantly getting filtered for your legitimate reviews, knowing why Yelp filters some reviews can help to avoid being a target.

Yelp utilizes filtering software designed to determine which reviews should remain on the site and which ones should be featured on a separate “Filtered Review” page. In an effort to help users write Yelp-approved reviews, the company has provided a list of Content Guidelines. Still, there seems to be some undisclosed reasons why certain reviews get thrown into the filtered pile.

However, research conducted by Yelp Mediation reveals insight not found in the Content Guidelines. Here are a few reasons why Yelp might filter your reviews.

It was posted from a new or inactive account: Yelp encourages users to use their account profiles often and to stay away from posting inappropriate content. We’ve noticed that Yelp reviews might get filtered if they have a young account or an account that is not very active. Enhance your account by adding a profile photograph and more friends. Then, start using it more often.

Too many reviews posted at once. Even if your reviews are legitimate, avoid posting them at once or cluttered within a given time frame. Yelp might flag the review as unrealistic.

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