Marketing
Which digital advertising strategy is best for your company’s needs?
March 16, 2016 by admin · Leave a Comment
In the current digital climate, determining which digital advertising strategy is best for your business can be daunting. Digital agencies will inundate you with ambiguous acronyms like SEO, SEM, and PPC, and without proper knowledge, it becomes difficult to distinguish between the multitude of digital advertising campaigns and strategies available to you.
The responsibility of a search engine marketing firm is to enhance your business’ online search presence, and there are a number of ways they can go about executing it. But first, let’s briefly outline what these aforementioned strategies mean.
SEO stands for search engine optimization, and its practice entails optimizing your website for greater online searchability by conducting analytical research as to which keywords have the highest search volumes in your industry. Keywords are appropriately implemented into web content, which makes it easier for search engines to crawl your website. SEO is an organic form of digital advertising, meaning that it is unpaid, in comparison to PPC.
PPC stands for Pay-Per-Click marketing, and unlike SEO, involves competition for keywords in which ones with the highest demand require a higher bid. PPC ads are found all over search engines, such as ads on the top and bottom of a Google page.
Rather than attempting to determine which digital advertising strategy is best, let our Los Angeles internet marketing company do the advertising for you. Our team of seasoned digital marketing experts will enhance your company’s online search presence, allowing you to focus on what really matters- running your business.
Sticky Web Media is a digital marketing company based out of Los Angeles.