Internet, Internet Marketing, Marketing

When to Send Your Emails

Written by eTargetMedia.

eTargetMedia helps customers with all aspects of their email marketing campaigns — from developing targeted and well-qualified mailing lists to developing creative content. One aspect that many customers struggle with is trying to determine the optimal time for sending their emails to customers. This includes both the time of day and the day in the week that will give their emails the best chance to be opened and read.

Customers are busy and emails can be lost in the shuffle. So when is the best time to send your emails so they are noticed? Mailchimp published research in 2014 which had some surprising results:

Little Differences in Weekdays: Many people think that Mondays are the best day to send out emails since people are motivated for the week. Other people think that Mondays are not good because people are digging out from emails over the weekend. The truth is that optimal send times are fairly evenly distributed from Monday through Thursday.

Some Markets Prefer Weekend Mailings: While weekdays are preferable overall to weekends for mailings, there are some exceptions. Many segments that are retail-oriented are ideal for weekend emails. This can include hobbies, retail and entertainment-focused emails.

Late Mornings and Early Afternoons Are the Best Times for Emails: It’s perhaps not surprising that the time period between late morning and lunch is the best time for sending emails during the weekdays. This is the time when people have cleared their plate of messages and tasks that have piled up but haven’t yet started to “check out” for the day.

eTargetMedia offers creative services and postal/email mailing lists for Fortune 500 companies and small businesses. They can also increase email marketing lists through email appending services.