Business Services

Ways to Use Social to Leverage Marketing Activities for Small Businesses

Most small businesses are aware of the importance of an effective marketing strategy. And why not, as the results of the time and money spent result in greater profits and repeat business. Social media is fast becoming the way for small business to create awareness and a brand in the market.

So here are some ways by which you can conduct marketing activities for small businesses using social media:

#1: Facebook, Twitter and LinkedIn

One of the biggest advantages of using aforementioned social media networks is that it doesn’t cost very much. When you have the options of running ads or opening a business fan page on Facebook, post tweets on Twitter or even talk to your customers on LinkedIn, this can be very effective in the situation of promoting your business. Just remember to reserve your business name when using these networks.

#2: Company Blog

Even though social media is given a lot of prominence, company blogs can also do a lot for you. There are several blog sites that you can use to set it up such Blogger, Posterous, WordPress and so on and so forth. Once you do set up a blog ensure that you dedicate a certain amount of time and resources to creating content that will be useful for your readers and promoting it as well

#3: Use mobile social networks

Using mobile social networks such as Yelp and Foursquare can be very advantageous as they can provide important leads for small businesses when it comes to customers in the vicinity.