Web Marketing Tutorial
Social Media Marketing

Three Relationships Building Tips in Social Media

September 3, 2011 by · Leave a Comment 

Just as much as social media is about starting a conversation, it is important to keep in mind that it should be used to build relationships as well. This takes time. Yes, to convert skeptics into promoters and brand builders.

So, here are 3 relationships building tips that a company can follow:

#1: Avoid “faking” – be real instead
Insulting your audience’s intelligence is one of the worst things that you can do . It’s all been tried before – by creating fake profiles, blogs or even writing fake reviews, and they’ve been caught red-handed sooner or later.

#2: Listening is the key
Social media will help you to find out what you customers are saying, no matter how bitter the truth might be. What’s more – if you are able to listen carefully and show understanding while resolving their problem, the negativity press can turn out to WIN-WIN situation for the both of you. Most experts agree that this is one of the best ways by which you can find out how your customers feel about your product or service – thus, keeping you on your toes.

#3: Dedicating resources will speed up the process
Since one person can’t handle relationship building, dedicating a team for this very purpose is an excellent idea with unimaginable benefits in the future, if handled correctly. Since tasks can be anything from writing blogs for your site, leaving comments, uploading photos, reading blogs, managing friends’ lists, joining groups or even participating in forums, you can be sure that you will have to dedicate a team to speed up the process of relationship building.

Comments are closed.