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Periscope on Twitter for iOS

February 27, 2016 by · Leave a Comment 

web-marketing-tutorialFacebook has been promoting its live video offering lately. Even going to the extent of prioritizing Live video streams in the news feed. This is clearly aimed at attractive streamers from Periscope. In response, Twitter will now show periscope streams from users you follow directly in stream.

In a post on its Medium page: “Whenever a broadcast is shared on Twitter, you tap the link to open the Periscope app. Today, we’re replacing those links with the broadcast itself, autoplaying right within the Tweet. And when you tap the video, it goes full-screen and shows Periscope comments and hearts from other viewers. You don’t need the Periscope app or even a Periscope account.”

This should increase engagement and viewership considerably. It also means that you no longer need the Periscope app to watch live streams from those in your twitter feed. These will also appear in search results:

“For broadcasters, this means you can reach the massive Twitter audience. And for everyone on Twitter, there’s now a richer experience in your home timeline, search results, and on anyone’s profile who’s shared a Periscope.”

The feature is not live at this point. It is rolling out for iOS users first: “We’re rolling out this feature on Twitter for iOS over the next few days. To everyone using Twitter for Android or on web: we haven’t forgotten about you! We plan to roll these features out on all platforms as soon as they’re ready.”

It appears that both Facebook and Twitter see a big future for Live video. Expect to see a lot more features for both soon.

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