Email Marketing

Overcoming Obstacles to Email Marketing Campaigns

Written by eTargetMedia.

 

The end goal of any marketing campaign is convert potential customers into sales on the most efficient manner possible. Few marketing tactics offer a better Return on Investment – both of time and money – than email marketing. A survey from Ascend2 in 2014 showed that marketing experts have not only found that email marketing is the most effective tool to reach customers, but it’s also the easiest program to execute.

 

While many marketers understand the value of email marketing, they can be discouraged from starting a campaign for a variety of reasons. However, almost any obstacle can be easily overcome. Here’s a look at three common roadblocks to starting an email marketing campaign:

 

Not having an email list. It’s tough to justify starting an email campaign if you don’t have a list of people to receive your messages. However, you can start to build your own email marketing list by using an opt-in email list from a company such as eTarget Media. By sending to a select group of people who are interested in your field, you can get them to buy in and sign up for your email lists.

 

Not having HTML experience. Many people decide not to do email campaigns because they think they lack the technical sophistication to create an HTML email. The good news is that email programs allow end users to easily create an HTML email without having to know coding.

 

Not knowing what to write about. Not sending out an email because you don’t know what to write about is actually a good instinct – it shows that you recognize that your content needs a purpose. Think about the value proposition you are attempting to bring to customers and use this to craft a message.

 

eTargetMedia has more than 20 years of experience providing highly qualified opt-in email and postal lists to businesses in a variety of sectors. They also provide creative services including HTML email design.