Marketing

Makeup Artistry Marketing

Guest post is submitted by Cosmix Inc., a leading makeup artistry school in Fort Lauderdale, Florida.  Cosmix offers makeup courses in special effects and airbrushing, as well as many other techniques.  Browse their website for more information.

Makeup artist schools today emphasize how critical marketing is in makeup artistry.  While it’s true that word of mouth referrals are incredibly important in the makeup industry, there is also a lot of potential to grow one’s business through the right marketing.

The first key of marketing and branding oneself in makeup artistry is to realize that makeup artists are walking business cards.  Essentially, your appearance and conduct while both in and outside of the workplace, can either increase or decrease your success in makeup artistry.  While working a gig, it’s critical to maintain a professional appearance.

One important element of marketing is utilizing the proper materials.  It’s essential to have business cards that emphasize your level of makeup training and education as well as the amount of experience that you have.  Business cards are one of the most important tools for networking and can help you to book freelance work.  No makeup artist should leave their home without their business cards!

Business cards can make a lasting impression. Today you can easily buy reasonable business cards from websites such as www.zazzles or http://www.vistaprint.com.  It’s best to invest in higher quality cards than the “free” cards that you can easily get from these websites.     Your business card should be very simple and easy to read.  It should contain your name, title, phone number, email address, and your web address.