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How to Succeed at Content Marketing as a Small Business

October 26, 2014 by · Leave a Comment 

If you want your content creation efforts to work, then you have to create a lot of content. Now if you can write a number of blog posts in a day, then it helps. Or else, this can turn out to be a big problem for you.

In fact, a number of small businesses struggle to create content which usually amounts to one blog post a month, a few social media updates or even the creation of a video too.

But it isn’t enough. The truth is that if you want results, then you have to create twice as much content in order for it to be effective. Apart from this, you have to spend twice as much time spent in creating it to promote it effectively.

This poses a problem yet again because most small businesses’ have small marketing departments and it would be an ordeal, amounting to almost 60 hours, to get things done.

Admittedly, even if they understand the importance of social media, blogging, email marketing and the like, there is an apprehensiveness since so much needs to be done.

There’s really only one solution: hire a writer.

This is for the simple reason that writers can take on the sole task of content creation while the others can do the planning, promotion and design work.

The business owner can come up with the bulk of the ideas while the writer can come up with a few small ones. Apart from this, an intern or a person who already maintains the website can handle content promotion while the graphic designer can manage the creation of visuals as a freelancer.

This is the key to being successful at content marketing!

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