Business Services

How to Manage Your Online Reputation

Building a good reputation is one of the most important ingredients of a successful business. While the Internet can be used by companies to promote and grow their business, it can also be used by consumers to spread negative or unflattering information.

For example, the website Ripoffreport.com allows consumers to publish complaints about any company or business. Once a negative review is posted online, whether on Ripoffreport.com, a blog, in a status update or on a local review site such as Yelp, it is available for everyone to see. For most business owners, this is a scary possibility and one that can potentially ruin their business.

Unfortunately, the Internet is not forgiving when it comes to negative business reviews. It is nearly impossible to remove negative content from the web. However, there is good news: online reputation management. As part of an effective Internet marketing campaign, online reputation management has the power to combat negative content on the web while promoting your business in the best channels.

So, how does a business manage its online reputation when most consumers are professional critics?

Online reputation campaigns are typically developed by professional Internet marketing firms, teams with the tools and experience to monitor online conversation and engage with your customers. Submit Express, for example, uses a combination of SEO techniques and social media marketing strategies to reach this goal, including link building, reputation monitoring services, and negative review repair services. While these methods may not remove the offending reviews or pages, they can move such content down in search engine rankings where they will be buried.