Internet Marketing

How to Attract Senior Citizens to Your Internet Café

If you own an internet café franchise, it might not be doing so well. While it was a hot business during the 90s, internet cafes today are having a difficult time attracting new clientele. Why? Because children, youth, and adults who used to venture out to café to surf the web and play video games now have computers in the palms of their hands.

So how can you improve your business without shutting down? Consider targeting a new demographic: senior citizens. Here are two ways you can attract senior citizens to your internet café.

Add Sweepstakes Games

The latest trend at internet parlors across the nation is sweepstakes games. And senior citizens love playing them! Many senior citizens don’t have computers of their own, let alone smart phones with access to the web. For them, it’s easier to dial a ride to the nearest internet café for sweepstakes games. Another reason why the older generation enjoys sweepstakes games is because it’s a way for them to socialize with others of the same age. But senior citizens are not the only people who love playing sweepstakes games. People of all ages will enjoy playing these games.

Change Up the Menu

Since an older crowd will be coming into your shop, consider changing the menu from junk food such as chips and soda to healthier choices including fruit smoothies, salads, and wraps. A new menu will prove that you’re serious about pleasing an older clientele, but it will also keep your current customers coming back for more.