Web Design

How much is a website worth

Flipping websites and blogs used to be a massive money maker in the past. The usual process was to build a site, do some quick SEO and sell for a profit. This was easy when it did not require so much work to get ranked on Google, even for a short time. Long tail traffic was relatively untapped and there was a lot of potential. Not so anymore. Now selling a website means that the website will need to measure up to certain standards. Those standards are flexible for most but here is that prospective buyers will look for:

Content – The site must have decent amount of content that is of sufficient quality and length. The content must also match the topic/theme of the site and that of the buyer.

Backlinks – Nowadays the number of backlinks are not the only metric that is checked. The ratio of root domains to total backlinks is another. The lower the ratio the better.

Root Domains – Same as the above except with a focus on the total number of root domains. The higher the number of root domains the better. It indicates better link diversity in the backlink profile.

Traffic – A site for sale needs to have consistent traffic. You will need to provide access to analytics and reports for at least one year to prove consistency.

Activity – There has to be recent activity. Dormont sites tend to be at the beginning of a downward trend in both traffic and search rankings.