Internet Marketing

Four Important Laws of Web Marketing

If you are interested in web marketing, there are a few principles that hold the water in any circumstance.  And while there are several Do’s and Don’ts that have been theorized for web marketing success, a shorter list of five principles should be enough to get you started.

So here are the five principles related to successful web marketing:

Law #1: Dead End Street

While you might have an excellent product or service to offer, the truth is that without a proper web marketing plan, the success of the website that you might have developed ends up nowhere. Yes, if your content is not compelling enough, people will forget you very easily.

You must give visitors a reason to come, and then they will buy whatever you have to offer.

Law #2: Giving and Selling

One popular practice when it comes to commerce conducted over the Web these days is to offer visitors something for free while also making an attempt to sell something while they visit your site.

Law #3: Trust

Before you begin marketing your product over the Web, you have to make sure whether your product or service is competitively priced and is of good quality. Once you are sure of this, then you can expect to establish an excellent reputation after which you will not have any problem attracting customers to your site.

Law #4: Pull and Push

Again and again, the primary driver for people to visit your site is to write compelling content.  Once you have attracted (pull) people to your site, then you should also follow it up by sending (push) quality information about your product or service by email.