Web Marketing Tutorial

Find New Ways to Engage Old Customers

September 29, 2015 by · Leave a Comment 

Find-New-Ways-to-Engage-Old-CustomersWritten by eTargetMedia.

It’s not uncommon for customers to have a fickle relationship with brands. Customer engagement means attracting new customers along with retaining existing customers. But it’s also important to reconnect with customers who are no longer interacting with your brand by opening your email newsletters. These are customers who have liked your product in the past and can be converted to fans of your brand again.

There are several reasons why customers may disengage from a brand’s email communications. Identifying who these customers are and why they might no longer be interacting with your brand is the first step to winning them back. Once you have targeted your customers, you can take the following steps to win them back:

Create New Content: One reason that customers may have disengaged from your brand’s email campaigns is because they felt that they were getting the same content delivered in the same way. Experiment with new types of content or ways to deliver it via email. You may want to reach out to an outside provider of email creative services such as eTargetMedia to help come up with ways to freshen up your email campaigns.

Give Customers Control: Customers may have started to ignore your emails because they were getting too many of them. Give them options to control how many they receive and what type of content they get. If they have the chance to only receive targeted content that meets their needs, they are more likely to read what you are sending.

Personalize Your Content: Customers like to feel as though they are getting a message directly from a brand. This can be easily done by using HTML to address the email to their first name or that they receive information relevant to their geographic area.

eTargetMedia offers targeted postal and email lists along with creative services. They can help customers develop HTML email campaigns along with create or refine landing pages and websites.

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