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Basic Online Marketing Ideas for Makeup Artists

April 28, 2014 by · Leave a Comment 

Written by Cosmix Inc.

Becoming a successful makeup artist requires hard work. It also requires the right online marketing techniques. Having a website is not enough to get you noticed online. If you’re new to online marketing, don’t worry. The professionals at Cosmix Inc. have come up with the following basic tips on how to market your business on the web.

Post your resume and credentials. Even the best bio doesn’t compare to facts, such as the school you attended, your experience, and the makeup training or courses you enrolled in. While it might seem intimidating to post your resume on the web, it’s a great way to establish trust with your clients. Potential customers appreciate honesty and will be impressed by your list of experience. Create a page designated for your resume, credentials, and experience.

Create an online portfolio. Perhaps the most powerful marketing tool is your portfolio, images of your best makeup jobs. Make sure that your website features clear, high-definition photographs of your best work. If you’re not proud of it, don’t post it online. You can also create before and after photos of your best work to date. This page can also feature testimonials from your clients.

Feature quality content. Good content attracts search engines and customers. Your website should be search-engine and consumer-friendly, which means you should use it to not only market your business but also educate your clients about makeup. Enrich your website with high-quality content about topics they will be interested in. Consider adding a blog that features basic how-to tutorials and posts on makeup tips.

Cosmix Inc. is one of the only fully licensed and accredited makeup and special effects makeup schools in the nation offering makeup artist classes in fashion, production, beauty, film and TV.    

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