Internet Marketing

4 Ways to Market Your Product or Service to ‘SloLoMo’ Customers

Today’s customers are defined by three distinct characteristics: their dependence on social media and friends to make purchases, shopping both online and locally and showing an increasing dependence on mobile devices.

In other words, they are known as the “SloLoMo” customer. Here are 4 ways by which you can market your product and service to these customers:

1: Ensure your Business Name, Address and Phone Number is Accurate

Customers rely on this information in order to reach your business. Make sure it stays updated as they will rely on its accuracy. Better still, Google has included NAP as one of its factors for the local search ranking algorithm.

2: Sign up for Google My Business

Google My Business complements your website as it gives your business a public identity apart from being searchable via Google. This will work hand in hand with your website too. In fact, the information that you offer will appear on Google Maps, Search and Plus.

 3: Advertise on Apps Targeted Towards Mobile Users

The Foursquare and Pushlocal apps allows advertisers to push notifications to mobile customers to prospective customers that are in the locality. Another service such as Perch pushes notifications from social media services on to people’s phones based on their location.

4: Reserve Your Listing in Local Business Directories

Directories will only add to your online presence since they can be easily found by search engines. Also, they tend to rank very highly when it comes to local search. This is despite the fact that customers might not visit your listing directly.