Social Media Marketing

4 Reasons Why You Should Use Google My Business

It was a couple of months ago that Google Places changed its name to Google My Business. But instead of being a rebranding exercise, they’ve actually switched their focus to catering to small business by offering all of their services.

Speaking of which, here are a number of things that you can benefit from when using Google My Business:

#1: Update business information

You can update your business information for Search, Google+ and Maps all in one place. Whether it is business descriptions, operating hours or even website information, businessmen can do all this and more. With this information falling in the Google Knowledge Graph, this will make searches for your business more focused and relevant.

#2: Connect with customers directly

Using Google+, you can now connect directly with customers while sharing updates, customers and news. You can also respond to Google reviews posted by customers too.

#3: Add photos to your business

Compared to the old Google Places, there’s a lot more room on Google My Business than ever. You can put up shots of happy customers, store locations, employees, products and facilities and so on and so forth.

#4: Understand how people find businesses

One of the ways by which you can increase your profitability is by understanding how people find businesses. This can be done by looking at custom Insights and AdWords Express.

#5: Manage Information using Apps

There are two apps that can be used to manage information: the Google My Business Android app and the recently released iOS app too.