Internet Marketing

4 Email Marketing Tips for the Holidays

Given that almost 42% of retailers begin their marketing during the holidays, it is a good idea to start thinking about these efforts if you haven’t started already.

Well, there’s a lot of money to be made considering that the average shopper will spend $805 on an average during the holidays. This is almost up by 5% from last year.

Here are 4 email marketing tips for the holidays:

1: Focus on Mobile for Delivery

Retailers have reported 50% more traffic coming from mobile and tablet users. You have no option but to make your email mobile-friendly. For this, keep it short, use web-friendly fonts as well as opt for using a mobile-friendly template.

 

2: Make your subject convincing enough to open

Without a doubt, subject lines will determine whether or not emails are opened. It will also push the reader to take action. Some of the common types of subject used with great effect are the explainer, the question, urgent deadline, holiday connection and even the holiday emoji or symbol.

3: Offer the best deals possible

The holiday season spirit makes it difficult for people to turn down a good deal. Some of the most popular deals include free shipping, product discounts and cash back. Last minute deals might work well for those who procrastinate.

4: Avoid sending too many promotional emails

Don’t send too many promotional emails leading up to the holidays as this will lead to most of them being ignored. However, it is a good idea to send emails that offer tips, guides as well as the proverbial ‘Celebrate the season’ email too.