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3 Ways to Promote Your Event on Social Media

September 25, 2015 by · Leave a Comment 

Promoting an upcoming event with social media makes a lot of sense. This is for the simple reason that it creates awareness, visibility and community.

Here are three ways by which you can promote your event on social media:

web-marketing-tutorial 1: Create Community on LinkedIn

It’s a good idea to use LinkedIn to build a industry-specific community. While this will provide valuable insights, it will also serve as a value-added resource for your event’s attendees. Without a doubt, this social media platform is excellent for creating networking groups as most people already use the site itself for business connections and work opportunities. LinkedIn groups can also help you sell tickets.

2: Use Double-Side Referral Programs to Offer Discounts

A number of companies such as Airbnb, Dropbox and Uber tend to use double-side referral programs that connect to social media and turn customers into promoters too. In order for this to work, you have to provide ticket buyers with a trackable link so that they can share it with their email contacts and social media followers. Now if anyone from their list of contacts buy ticket, then both of them get a discount. It is probably one of the best way to incentivize the sale of tickets while getting more attendees organically.

3: Run an Industry-Specific Blog

Good content has a way of keeping past attendees interested in your event. Also, new attendees can also be found via social media channels and search engines too. So think about creating an event blog that contains tips and tricks about your industry. As a result of putting out valuable content, you should be able to attract new visitors to the event website while increasing your social media reach.

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