Internet Marketing

3 Ways to Convert Facebook Likes to Email Subscribers

No matter what one’s predictions are for Facebook, one thing is for sure: its organic reach figures have literally dropped to single digits.

It is for this reason converting your Facebook likes into email subscribers and this is because they’re of much more worth to you than on Facebook itself.

So, here are 3 ways by which you can convert Facebook likes into email subscribers:

#1: Use Facebook ads

Whether you like it or not, Facebook has become an ‘advertising platform’. No matter whether it is a custom audience, promoted post or any other type of Facebook advertising, it’s good to give it a try. Sometimes you just have to spend a little money and in this case, it is a good investment in your email subscribers.

#2: Gate your content

You can offer a free PDF report as content behind an email gate and that are also known as a “form gate”. Blog content or even coupons could be a part of this list as well. This type of gate does not allow people to see content without providing contact information of theirs.

Before you begin, it’s good to ask yourself as to what type of content your Facebook users would like to see so that they will be willing to give their email address.

#3: Add an email or sign link to your Facebook page

Add an opt-in form to your Facebook page and which will require no coding whatsoever. For this, ensure that you contact your email service provider as they will add an ‘Sign Up’ link in the tab. In fact, setting up this form (or app) will take at least 15 minutes or so.