Web Marketing Tutorial
Internet Marketing

3 Ways Local Businesses Can Build a Good Email List

September 26, 2013 by · Leave a Comment 

There’s no doubt that email newsletters can be a lot of work, so it only makes sense that you create and maintain a good list in the first place.

Another reason why this is so important is because it can be twice as effective as a print ad where instead of making sales pitches, you can create interesting content that helps you sell your product or service.

So, with that said, here are 3 ways local businesses can build a good email list:

#1: Use Text-to-join

Statistically speaking, almost 50% of online activity comes from using mobiles. Text-to-join makes it easy for people to sign up with your service apart from other email service providers such as MailChimp, BlueHornet, iContact and Bronto. If you don’t use any of these other services, then you can use TXTImpact that will set you up with Text-to-join.

#2: Offer incentives to both employees and customers

Some companies offer incentives to both customers and staff to help them a good email list. The trick is not offer such good rewards that they are tempted to cheat. For example, instead of offering financial rewards, an early day off on Friday should work just as well.

#3: Use the iCapture iPad app

Most businesses are finding the iCapture app to be useful not only for checkouts but also to capture customer information. While this app has a free version, the $6 per month version will offer you features to add your business logo and colors to the opt-in page along with gathering customer preferences and email addresses and so on and so forth.

Comments are closed.