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3 Reasons Why You Should Add Videos to Your Emails

June 26, 2014 by · Leave a Comment 

According to a study by Experian, click rates improve dramatically as soon as marketers add video content to their emails.

Of course, it has been difficult to set up videos in emails until HTML5 came along.

It’s also been said that almost 60 percent of email users are able to see embedded videos in emails.

For the rest who cannot see them directly, they can see a static or fallback image that will be linked to the video. When clicked, this will lead the reader to a landing page where the video can be played.

Better still, most major email service providers not only offer this service but also help their customers use this feature properly by offering tutorials too.

Apart from this, here are some reasons why adding videos to email might be a good idea:

#1: You don’t like writing very much

Writing is hard. Of course, if you can’t, you have to hire a writer but that will cost money. To avoid all this, all one has to do is create a video with your smartphone and you’re done!

#2: Bring some personality into your business

No matter how well-written an email is, nothing beats a well-presented video by a person. This is for the simple reason that people are attracted to people. For example, just the mere moment of watching you smile while you talk works magic compared to writing an email.

#3: Beat your competition

Only 30 percent of businesses use videos in their emails. In the case of small businesses, that number is even smaller. If you want to gain an edge over your competition, then adding emails in your videos is the way to go.

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