Marketing, Web

3 Marketing Tools That Can Be Used to Create Instagram Content

Instagram has become one of the most popular social media marketing platforms. This is for small businesses, particular.

With an average engagement rate of 4.21 percent, it shouldn’t be hard to see just why. Twitter comes in 0.4 while Facebook managed 0.7 percent only.

That said, it can also be time consuming to market on Instagram but for the presence of certain online tools.

So, here are 3 marketing tools that can be used to create content for Instagram:

1: Canva

This website offers several design templates that can be used for social media among other purposes. Select the ‘Instagram Post’ option and then pick the layout accordingly. Next, pick the text style that will suit your brand most and add your copy. You can either use the Canva library for backgrounds or even add your own. Also, you can use the ‘Design School’ feature to create professional-looking graphics.

2: Hashtagify

This tool lists the most popular trending hashtags. You can look at 30 hashtags to find popular topics or even use in your posts for maximum visibility. You also get daily, weekly or monthly updates too. Finally, you can learn more about hashtags at the Hashtagify University. There are paid plans that start at $9.99 per month.

3: Schedugram

It is an excellent time-saver and while being a bit clunky sometimes, can be effortless as well. All you have to do is upload the graphic and copy, pick the date according to your calendar and you’re good to go. Prices to use this tool starts as $20 a month but vary on the number of followers too.