Internet Marketing

3 Best Practices to Drive Conversion with Email Newsletters

Email newsletters come in handy for small business owners who can convert website visitors into prospective customers.

There are two things that any email newsletter should contain: valuable information about your product or service that engages your audience to the point that they are convinced that your company is the right choice.

Apart from this, here are 3 best practices that can drive conversions with email newsletters:

#1: A Personal Introduction

Customers will always like to know who you are instead of a message from a faceless representative of a business. Write a story of what is going on in your Life which is related to what you want to cover. Also, inform them of what is being covered in the newsletter along with an appropriate call-to-action.

#2: High-Quality Editorial Content

It’s important to remember that articles and essays are an important part of your newsletter, so it’s not a good idea to write something quickly and which isn’t very appealing to your reader. At least, aim for writing one 500-word article which contains helpful tips and information or other high-quality content that your current and prospective customers can use.

You don’t have to write the newsletter content yourself and when necessary, can use blog or article content that you have written already.

#3: Add an Offer

Without a doubt, make sure that you add a strong call-to-action along with an important offer to get your readers (prospective customers) to buy your product or service. In particular, add this section at the end of your newsletter but ensure that it stays in line with the theme of your newsletter. Most of all, ensure that this section is separate to where you’ve added the editorial content so that it doesn’t look like a sales pitch.