Marketing
The Advantages of Server Colocation: Unleashing the Potential for Businesses
May 21, 2023 by admin · Leave a Comment
In the rapidly evolving digital landscape, businesses are increasingly reliant on robust and efficient IT infrastructure to support their operations. One solution that has gained significant popularity is server colocation. By partnering with a reliable colocation hosting provider, businesses can benefit from enhanced performance, security, and scalability without the need to invest in costly on-premises infrastructure. One such provider that stands out is Electric Kitten, offering exceptional colocation hosting services in Los Angeles.
One of the primary advantages of server colocation is the ability to leverage state-of-the-art data centers. Electric Kitten, with its cutting-edge data centers in Los Angeles, ensures optimal conditions for housing servers, including redundant power supplies, advanced cooling systems, and robust security measures. By entrusting their servers to Electric Kitten’s facility, businesses can eliminate concerns about power outages, equipment failures, and physical security threats, allowing them to focus on their core operations.
Another significant benefit of server colocation is scalability. As businesses grow, their IT infrastructure needs to adapt to accommodate increased demand. Electric Kitten offers flexible colocation plans, allowing businesses to easily scale up or down their server resources as needed. This eliminates the need for large upfront investments in hardware and provides businesses with the agility to respond quickly to changing market conditions.
Moreover, server colocation offers improved network connectivity. Electric Kitten, strategically located in Los Angeles, provides excellent network connectivity options, including high-speed internet connections and access to major internet exchanges. This ensures low-latency connections and high network availability, enabling businesses to deliver seamless online experiences to their customers.
Security is another critical aspect of server colocation. Electric Kitten employs robust security measures, such as 24/7 monitoring, video surveillance, and restricted access controls, ensuring the safety and integrity of the housed servers. This level of security surpasses what many businesses can achieve on their own premises, providing peace of mind and protecting valuable data from unauthorized access.
Marketing
Marketing Ideas for Staying Competitive in the Internet Age
April 1, 2023 by admin · Leave a Comment
Since businesses have discovered the Internet, the field of digital marketing has become the most competitive advertising landscape in the world. In order to stay ahead of their competition, businesses must know how to effectively advertise their goods and services through the Internet medium. Here are a few tactics for making most of the Internet for marketing.
Influencer marketing
Influencers and online thought leaders are responsible for defining the tastes and preferences of their fans and followers within their specific demographic. If your company’s product or service appeals to a specific demographic with prominent influencers, consider sponsoring their blog and channel in exchange for an endorsement. As Javier Loya, CEO of OTC Global Holdings, says, “Beyond OTC Global Holdings, I have projects in other fields such as the tequila industry. For products like fine beverages, it’s important to win the trust of the tastemakers whose opinions your potential customers will listen to.”
Search engine optimization
SEO is becoming a necessity in an online world dominated by search engine rankings. SEO requires thought and planning since it is a tactic for organically raising your search engine rankings by targeting specific keywords. It might be wise to invest in an SEO expert or company who can make sure your website and online content are optimized for search engines.
Video marketing
Online video can be a visceral, in-depth way to showcase all the strengths and benefits of your product or service. Through slick production, the use of engaging hosts or personalities, and entertaining content, you can draw viewers in who will eventually become customers.
Technology
The Best Web Hosting Options For Customization
March 9, 2020 by admin · Leave a Comment
Blog provided by Rack Alley
There are multiple things to consider when choosing a web hosting provider for your business. Every company has different needs and goals, which you’ll need to take into account while considering the different types of web hosting and their features. Many companies are content with choosing a shared hosting server and paying a cheap price to share a server with many other customers. However, some companies may need more control over their server so they can customize it to suit their needs. For these companies, colocation or dedicated server hosting are the most suitable options.
Colocation allows you to rent space for storing your server in a data center. You are responsible for providing your software and hardware, so you’ll have to pay for the server out of your pocket. This may sound inconvenient, but the benefit of this is that you will have full control over your server’s hardware and software. You’ll have to do your own maintenance on the equipment, but colocation centers will provide cooling, physical security, and power for your server.
Instead of only renting out space, dedicated servers allow you to rent a whole server for yourself. You won’t have to share resources such as data and bandwidth with other companies, which means you’ll have a faster, more efficient site with less downtime. This option also allows you to fully customize your server’s software, but you won’t have to pay for the server equipment or set it up yourself since the hosting provider is providing the hardware for you.
Whether you need Los Angeles colocation or dedicated servers, Rack Alley has provided high-quality web hosting services to the Southern California area for years. Contact them today for more details on these two options.
Technology
Three big reasons why businesses switch web hosts
January 10, 2020 by admin · Leave a Comment
Blog provided by Rack Alley
Having a good web hosting provider to sustain your website has become essential for businesses in the 21st century. In the highly competitive web hosting market, not every hosting provider can meet every company’s needs, and as a result, many companies choose to switch web hosts. Here are three big reasons why businesses make that switch:
An increase in downtime
This is probably the biggest reason why a business would want to switch web hosts. It is a web hosting provider’s job to ensure that a site is up as long as possible without any problems. Every minute a site is down leads to lost sales and conversions, harming a company’s profits. If your site is getting less uptime than it used to, switching hosts might be what saves your business.
Running out of bandwidth
If your site requires a lot of bandwidth to run quickly and smoothly, a shared hosting plan might not give you enough. Instead of dividing bandwidth with other users, you might have more success switching to a dedicated server or participating in colocation at a dependable data center.
Security issues
In an age where hackers and cybercriminals are becoming savvier, web hosting providers must respond with the most current and advanced security measures for the sake of their clients and their data. The consequences of a cyberattack could include increased downtime and compromised employee information.
If you have struggled with any of these issues and are looking for a trustworthy, effective Los Angeles colocation or web hosting provider, contact the experts at Rack Alley to arrange a solution specific to your company’s needs.
Business
How and Why Every Great Leader Adopts a Learning Mindset
May 23, 2019 by admin · Leave a Comment
Article by Herb Kimble.
Learning is a part of life, and it’s a passion that should never truly go away. Great leaders remain life-long learners. They study everything from history to better management techniques, and all that’s in-between. If you want to remain a great leader, remain a learner for life.
Here are a few reasons why learning is the most important mindset in leadership.
Open Mindedness
Someone who has accepted learning as a lifelong passion remains open minded about their problems and challenges. They are willing to think outside the box, and have more ideas to draw upon, as they have observed successes and failures in life and history. A lifelong learner also understands that conflict is rarely black and white.
Speaking from Experience
Someone who has adopted a learning mindset tends to speak from experience. He or she understands that history is our best teacher, and tends to find solutions within the work of others. A person who remains a lifelong learner tends to study history, literature, and business management. This person feels equipped to speak on problems with authority.
Making Fewer Mistakes
Someone who is a lifelong learner tends to apply that learning mindset to their personal experience. They are self reflective, in the sense that they develop a keen sense of what works and where their own weakness lie. In management, this translates to fewer mistakes. People who are lifelong learners understand how to avoid common pitfalls, and build on their own efficiencies.
Bio: Herb Kimble is both an entrepreneur and a film and television producer. His roots as an accomplished actor gave him a passion for the arts. Today, Herb Kimble is co-founder of CineFocus Productions and launching Urban Flix, an inclusive streaming company based in Los Angeles.
Technology
New time limit tools are coming to both Facebook and Instagram soon
November 4, 2018 by admin · Leave a Comment
Article Submitted by iClimber
Social media is a great way to keep in touch with others, stay up-to-date news and trends, and to let others know what you are up to. The power of social media is massive, as social media platforms have the ability to make content and communication global.
While the benefits of social media are undoubtedly numerous, there is no denying the negative effects it can have it people’s lives. Mental health researchers have evidence that those who use it heavily can notice decreases in their moods or start to focus too much on how their lives compare to those of the people they follow online. In response to this, Facebook will soon let Facebook and Instagram users monitor their daily usage on the two apps.
Facebook needs a better public image
These new changes coming to Facebook’s two social media platforms come in the midst of a number of bad news for California-based tech giant. Facebook recently announced that its growth has slowed down, leading to a massive drop in the company’s stock value. Ethical questions surrounding false news, questionable political accounts, and privacy concerns for the average user have resulted in many ditching the platform, altogether. While these upcoming features will surely help Facebook users take better control of their usage, it will be interesting to observe what impact the features will have on the struggling company’s growth, despite the millions of users it currently has.
Although Facebook currently is not doing too well, Instagram has been steadily ahead of Snapchat and other photo-based platforms. Instagram is dominating and fortunately is not struggling to remain relevant.
Should other companies follow suit?
Social media is very popular amongst many demographics. Many people depend on Facebook, Twitter, Instagram, and Snapchat to get their news and stay connected to the ones they care about. With these services playing such a big role in society, should other tech companies follow Facebook and make it easier for their userbase to limit the time they spend online? This might not be the wisest short-term business decision, but promoting healthier internet usage could change how we approach these apps long-term. As the developers of these big platforms, tech companies hoping to establish loyal userbases should make conscious efforts to promote healthy habits.
This article was submitted by iClimber. iClimber offers social media marketing services, including a service to Instagram Marketing and to Facebook Advertising . Visit their site for more details
Reputation Management
Reputation management: What affects how long it takes?
August 21, 2018 by admin · Leave a Comment
The last few years have seen a rise in services that specialize in fixing the reputations of organizations online. The problem is that the internet has given an equal (and one could argue, an outsize) voice to everyone who has an internet connection. The question that most companies ask is: How long will it take?
It is not easy to answer how long a reputation repair campaign will take. The short answer is that it will take time. To figure out how long it will take to start seeing improvements, we need to look at the various factors that affect a campaign.
The factor with the most influence is the authority and reach of existing web properties. An organization with a limited web and social media presence will not see new pages rise in rankings overnight. Even for existing websites, it can take as long as a year to appear on page one. Outranking negative content will take time.
Time itself is another factor that will help. Google prioritises fresh content for a lot of search queries. Which also means that any negative reviews, will rank well for a time, and then start dropping in favor of new content. You can guide that new content.
Another factor is the name or brand. Negative content that targets a specific brand or name that is not a standard search phrase is more likely to drop in favor of content that is more relevant to the brand, especially from its website.
Business Services
Three ways to take advantage of user-generated content
July 21, 2018 by admin · Leave a Comment
Nothing carries more weight to customers than the opinion and comments of other customers. An endorsement or review written in the own words of the customer is more powerful than any marketing material that you can create. Studies back this claim, showing that 90% of consumers trust the view of others over content from the brand. There are three ways to take advantage of user-generated content:
Social media gives the customer an opportunity to send feedback and receive a response in real-time. The first step is to ensure that the customer feedback is authentic. Authentic feedback or complaints tend to provide more detail and simple ranting. Once you have some confidence in the authenticity of the comment, respond immediately, even if the response is a boiler-plate appreciation of the endorsement, or a promise to look into the complaint. Put a process in place to capture these comments.
Once you have an appreciable amount of positive feedback, look at using social media and other channels to share that customer feedback. Encourage existing customers and people who follow your page by quoting the comment and thanking the user. That will boost user engagement and also encourage the user to share the message with their social graph.
You can also make use of negative comments. Take advantage of complaints to highlight improvements to the product (or service) and show how you listen to customer feedback. You can also get positive comments from those who complain once you resolve the issue. Those positive comments are also good marketing materials.
Internet Marketing
Ways to Market Online
June 17, 2018 by admin · Leave a Comment
As a marketing medium, the internet is a marketers dream. There are so many more ways to reach potential customers than ever. Each of these avenues also allow a level of targeting that have never been possible before. Take Facebook for example. You can now target users by age, location and interests. Here are some of the best places to advertise on the web:
With Facebook you can reach customers by building a page and/or advertising ads. The targeting is fantastic. A billion plus users means the whole world is your market.
AdSense is still the largest online ad network. While the targeting is not as good as Facebook it still is still one of the best. Advertising on AdSense covers everything from Google Search, Gmail to Youtube and Android.
While you can directly advertise on Instagram, a more popular method of advertising is to approach the individual users themselves. Find users who use products similar to yours and approach them for direct placement adverts.
Youtube
AdSense already covers advertising on Youtube itself, however just like Instagram direct placement is a very good option. Some users have subscribers in the millions and be approached for direct placement.
Twitch
Much like the above direct placement, in Twitch streams, you can either get banner ads on screen or ask the streamer to promote the use of your products directly. An example would be the streamer wearing clothing as a placement or drinking a specific soda.
In addition to the above, there are more and more such mediums that are launching advertising platforms. Snapchat, Vine, Periscope etc are some of the few that could be contenders in the near future.
Social Media Marketing
Publishers no longer providing backlinks and traffic
May 22, 2018 by admin · Leave a Comment
Article Written by : Internet Marketing Showtime
There was a time when guest posting was a great way to get backlinks to your site. Some changes by Google made that less productive. However, if the
site was big enough, there was still enough benefit to go through the hard work and toil to write amazing content for another site. Sadly, it appears that the larger publishers have begun taking steps to limit that exposure, most likely to hoard PageRank.
The first tactic that publishers use is to add the nofollow tag to articles by guest authors. This denies a backlink to the author and preserves any inbound link authority for the publishing site. Fortunately, if the page generates enough traffic, there is still a link back to the author’s site.
The second and slightly more extreme tactic is to noindex the guest post. This means that only visitors to the site will find the article, as it will not appear in search engine results. This method was adopted by the Huffington Post recently.
The third method in use is the complete removal of any attribution on the page to the author. Instead, the author gets a profile page on the site which contains a link back to his page. The only thing a visitor would see is a byline that indicates who wrote the article which links to the profile.
It looks like these changes accomplish only one thing, which is to limit link authority and traffic to the publisher’s site.