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What You Need to Know About Gestalt Laws for Perceptual Organization For SEO

April 26, 2014 by · Leave a Comment 

For sometime now, SEO has been about on-page elements, keywords and backlinks and so on and so forth.

 

However, Semantic search, which uses Gestalt psychology, looks at structured and organized wholes instead of studying the sum of their constituents. In other words, it seeks to understands complete entities.

 

That said, the easiest way for one to use this approach to their website or social media activity is to use gestalt laws of perceptual organization. Here are 3 of these laws:

 

#1: Similarity

This law states that objects that are grouped together are actually similar to each other. What this does is amplify the collective value of these objects. One example of this is Amazon’s semantic search where it brings up a list of books that are similar. It’s clear that listing these books bring a complementary value to each other while increasing the likelihood of people buying more books. In a non-commercial setting, it increases the chances of people staying on the site longer.

 

#4: Symmetry

Our mind is focused on finding symmetry especially in the situation of grouping of objects or content is concerned. In fact, it can be more subtly used in the case of content such marketing messages or even social media network positioning. You don’t have to articulate your message when you use symmetry. Nike’s “Impossible is Nothing” campaign is one such example.

 

#5: Closure

If you look at the blue lines that are stacked up to make the IBM logo, that completeness to represent a whole that means something is what brings into effect the law of closure. It is that situation when all elements of a data set all add up to mean something. When you organize content on your website, this law is in effect.

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